This article was published on July 22 and updated July 23

Big week for all things YEEZY GAP. First, Ye announces his redesign for GAP's Times Square store. Then, he drops a video game as fans queue around the block to get in the new space.

Now, YEEZY GAP is branching out to other American states, though this is no conventional drop.

This should come as no surprise: Ye doesn't do anything the easy way.

On July 23, YEEZY GAP Engineered by Balenciaga will begin rolling out via "vans" in major American states.

Los Angeles, Chicago, and Miami were all confirmed destinations and offer locals three hours between 12 p.m. and 3 p.m. to head to the YEEZY GAP drop zone — specific locations revealed through sparse flyers — like some sort of Yeezus-themed ARG.

No vans in your city? No problem: YEEZY GAP will also simultaneously launch at 45 American GAP stores the same day.

Locations are in Arizona, California, Connecticut, Florida, Illinois, Massachusetts, Missouri, New Jersey, Ohio, Oklahoma, Pennsylvania, Tennessee, Texas, Virgina, and Washington; 45 GAP stores in all. Here's a complete list.

Highsnobiety has been in touch with a representative for YEEZY GAP and let's just say that there's much more on the way.

Stay tuned. We'll have all the updates as they arrive.

The whole thing with the vans smacks of Ye's infamous armored truck YEEZY giveaway from a few years back, wherein the DONDA rapper and few famous cohorts took his hometown with heavily armored vehicles.

Eager fans mobbed the slow-moving cars, as free YEEZYs were dished out from the rear.

Of course, we can only assume that the vans delivering YEEZY GAP will be similarly armored, not only for the safety of the product therein but because Ye loves a big truck and a tank or two.

Not many other musicians own a personal Ripsaw EV2 (estimated value: $500k), after all.

There's little confirmed about the July 23 YEEZY GAP drops — what the stores look like, if they've been similarly redesigned at all, how much YEEZY GAP will actually be in stock.

But it's a safe bet to posit that the releases will be as much of a madhouse as that armored truck YEEZY launch, if not more, given the explosive reaction to the Times Square YEEZY GAP store.

Ye has big plans for his GAP partnership and this shock-drop expansion is merely a taste of what's to come.

There's the physical aspect, wherein YEEZY gap is made available direct to the fans, but there's also some planned stuff that goes beyond our mere mortal realm.

In other words, typical Ye.

What To Read Next

  • Image on Highsnobiety

    Tiffany’s Air Force 1 Is Good, Actually

    Sneakers
  • Image on Highsnobiety

    Thanks to Aries & Juicy Couture, Y2K Fashion Isn't Going Anywhere

    Style
  • Image on Highsnobiety

    Netflix Rolls Out Anti-Password Sharing – Everyone's Pissed

    Culture
  • Image on Highsnobiety

    It's Official: Prada Is the Hottest Fashion Brand in the Biz

    Style
  • Image on Highsnobiety

    Kiko Kostadinov & Marc Jacobs' Heaven Get Grungy

    Style
  • Image on Highsnobiety

    All the Details: Tiffany & Nike's $400 Air Force 1

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.