Highsnobiety

Mere hours after adidas confirmed that it was ending its relationship with Kanye West's YEEZY brand, GAP followed suit.

Ye already ended his contract to produce YEEZY GAP with the mass market retailer in September 2022 but GAP had plenty of YEEZY GAP stock left to sell.

Your Highsnobiety privacy settings have blocked this Instagram post.

GAP released the second major YEEZY GAP Engineered by Balenciaga collection just a week after Ye broke the YEEZY GAP contract, for instance, and had plans to continue offloading manufactured YEEZY GAP product until supplies ran dry in early 2023.

So, if you'd asked "Does GAP sell YEEZY" earlier this year, the answer would've been yes. As of October 25, though, no longer.

Your Highsnobiety privacy settings have blocked this Instagram post.

The same day that adidas entirely divested itself from Ye, GAP announced that it would "remove YEEZY GAP product from our stores and shut down YEEZYGAP.com" in a statement.

"Anti-Semitism, racism, and hate in any form are inexcusable and not tolerated in accordance with our values. On behalf of our customers, employees, and shareholders, we are partnering with organizations that combat hate and discrimination."

Your Highsnobiety privacy settings have blocked this Instagram post.

GAP did not clarify which organizations it's planning to partner with.

Your Highsnobiety privacy settings have blocked this Twitter post.

Ye has been at the center of massive fallout the entirety of October

Most recently, Ye purchased neo-Nazi-friendly social media site Parler after his anti-Semitic and generally hateful comments spurred a ban from Instagram and Twitter

On October 21, luxury label Balenciaga publicly cut ties with Ye, the culmination of countless professional relationships ended by Ye's indefensible actions.

Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.

Ye most recently boasted that he was too valuable to adidas for the German sportswear brand to take any action against him.

"The thing about me and adidas is like, I can literally say anti-Semitic shit and they cant drop me," he boasted on the October 16 episode of Drink Champs, repeating the latter statement for emphasis.

"Now what?"

Your Highsnobiety privacy settings have blocked this Twitter post.

On October 23, a neo-Nazi group demonstrated public support for Ye on a Los Angeles freeway, unfurling banners saying "KANYE IS RIGHT ABOUT THE JEWS" and outstretching their arms in the Nazi salute.

Your Highsnobiety privacy settings have blocked this Twitter post.

Though the social media reaction was primarily focused on adidas' lagging response to Ye's vile comments, which included a promise that he would go "DEATH CON 3" on Jews, a few commenters also brought GAP into the discourse.

Your Highsnobiety privacy settings have blocked this Twitter post.

Twitter users pointed out GAP was sending out emails about YEEZY GAP drops even as Ye doubled down on his anti-Semitic beliefs, which they interpreted as ignorance at best and tacit consent at worst.

Indeed, the most recent notification, sent on October 22, let subscribers know that the YEEZY GAP Long Round Jacket was releasing. The next day, Ye's neo-Nazi supporters were photographed Sieg Heiling on the LA freeway.

We Recommend
  • Image on Highsnobiety
    Is Kanye West Still One of Hip Hop's Wealthiest Moguls in 2023?
    • Culture
  • Image on Highsnobiety
    Somehow, Kanye Found Someone Worse to Be YEEZY CEO
    • Culture
  • Image on Highsnobiety
    Ye's Latest Shoe-Less 'Fit Is Positively Dystopian
    • Style
  • Image on Highsnobiety
    No More Sneakers: Kanye Is Just Wearing Socks Now
    • Style
  • Image on Highsnobiety
    WTF Is Going On With Kanye's New YEEZY Shoes?
    • Style
  • Image on Highsnobiety
What To Read Next
  • cardi b y/project boots outfit
    Rehearsals Won't Stop Cardi B From Servin'
    • Style
  • kendrick lamar wales bonner outfit
    No Thoughts, Just Kendrick Lamar in a Sublime Wales Bonner 'Fit
    • Style
  • AXE x Market Scented Stealie Hoodie
    EXCLUSIVE: This Hoodie Smells Like Your Middle School Crush
    • Beauty
  • Ben Affleck smiling while wearing Dunkin Donuts Nikes
    This Is Not a Drill: Ben Affleck Cracked a Smile!
    • Style
  • powerpuff girls dunks
    The Powerpuff Girls' Dunks Are Made of Sugar, Spice, & Everything Nike
    • Sneakers
  • Billie Eilish wears a Jean Paul Gaultier jacket & skirt on Variety's red carpet
    Billie Eilish Is in Her "Best-Dressed" Era
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.