Kanye West and adidas Originals’ YEEZY Boost 350 V2 hit stores last weekend, and while the hype was just as crazy and the queues just as long, there was also a fair bit of criticism aimed at the sneaker’s design.
The main bulk of it was aimed particularly at the large, orange stripe wrapping all the way around the from the toe box to the heel with ostentatious “SPLY -350” branding. Many people online said it felt out of place on the shoe, and out of line with West’s previous footwear offerings. But thanks to one guy on Reddit, we may now know the very specific reason why Kanye decided to include the orange stripe.
As anyone who picked up his 2013 masterpiece Yeezus on CD or cassette might remember, the album’s packaging came complete with a piece of orange tape wrapped around it. The shade of orange appears to be exactly the same as the one on the shoe, and it seems very unlikely that Kanye did so unintentionally.
The person to spot the comparison was designer Justin Adil, who first broke the news on his Instagram before heading to Reddit to hear others’ thoughts.
Obviously, the Reddit thread is now going into overdrive with people arguing over whether this makes the shoe any better looking, whether Kanye is just trolling us all, and even whether or not this constitutes as “art.” For example, one commenter, named arvbspring, says,
To which somebody replies:
Read the full thread for yourself over at Reddit, and let us know what you think about the orange stripe down below.
Strangely, or perhaps not strangely, unreleased Yeezus demos have also just surfaced online.