Sneaker fever hasn’t just gripped the world, it’s gripped the economy too. The American market for deadstock sneakers has now eclipsed a colossal $1billion, with the thriving resell community netting millions of dollars a year by flipping rare kicks for profit.
With that in mind, we’ve teamed up with the sneakerhead data wizards over at Campless to bring you a detailed breakdown of the most valuable shoes to hit the resell market, as well as those that grossed the most dollars overall.
Due to technical difficulties we’re a little late, but here’s the rundown for Q3 (that’s July 1 to September 30) – with Campless’s data based on the sale of deadstock sneakers on eBay.
Yeezy Season Approaches…
While in both Q1 and Q2, Kanye West’s adidas sneakers were pipped to first place by hyped Nike and Jordan releases, this time around the Yeezy Boost 350 emerged victorious as Q3’s most expensive sneaker. The “Pirate Black” Boost 350 reached an average deadstock price of $751 – a 375% increase from its original $200 price tag. The Three Stripes’ Kanye-worn all-white Ultra Boost also charted high.
The hype surrounding Drake’s OVO Air Jordan 10 sneaker – which dropped back in April – continued all the way into Q3, although its original resell price of $4,050 had dropped to a much less extravagant $599 (resold hyped sneakers are at their most expensive immediately after release, and steadily decrease in value over time).
ASICS, meanwhile, continued their steady presence in the resell game – the brand regularly charted high in previous quarters – while resurgent sneaker brand Diadora made a strong appearance thanks to their three-way collab with Packer Shoes and Wu-Tang’s Raekwon.
…And Yeezy Season Dominates
It’s also Yeezy season in terms of total dollars spent this quarter, as Kanye’s “Pirate Black” Boost 350 made well over $2million in eBay sales alone – hardly surprising given that anything with West’s name on it generates absolutely stupendous amounts of hype. It seems that adidas have produced the Yeezy line in much greater numbers than Nike ever did, and interestingly the first Yeezy Boost 350 only made $500,000 in Q2, while its big brother the Boost 750 sold an impressive $1,800,000 in Q1.
While Jordan drops dominated previous quarters in terms of dollars spend, it seems the brand has taken a back seat of late – likely because we were drowning in Jumpman releases in 2014. It’s wise for the brand to slow down the torrent of Retro releases when exclusivity and hype are such a vital part of its business.
Jordan’s slowdown also explains the proliferation of more obscure models on the list, as Reebok’s Kendrick Lamar shoe and adidas’s Ultra Boost also made significant amounts in Q3.
Be sure to check out the Q1 and Q2 results if you haven’t already, and for more sneakerhead data check out Nike and adidas’s sneaker wars, as well as The Ingenious Methods Nike Uses to Control the Sneaker Resell Market.
- Infographics: Dan Freebairn