In celebration of the launch of their innovative new Ventrix performance jacket, The North Face has joined forces with burgeoning musician Maggie Rogers to release a new single, “Split Stones,” through an interactive digital experience, ultimately encouraging movement. For those unaware, Rogers somewhat recently rose to fame upon playing her song, “Alaska,” for Pharrell Williams during a master class at New York University.
See below to watch the Ventrix spot featuring Rogers and The North Face athlete and famed photographer, Jimmy Chin.
Ventrix is a lightly-insulated jacket that releases heat through movement for enhanced warmth and added breathability. Availability begins September 19 at select stores and online.
For more, be sure to check out The North Face’s latest Urban Exploration collection filled with technical style.