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Highsnobiety

Why Do We Destroy Good Brands?

As cult brands like Chrome Hearts, Supreme, and Rick Owens get bigger and more successful, they risk alienating fans and losing their cool. But does it have to be that way?

Larry Warsh’s Art Cars Go Hard, Not Fast

How to Build a Vintage Watch Empire With Your Friends

Nothing Smells Like Perfumer H

The Bowling Alley Is the New Afterparty

Always Clothing Makers, Never Designers: Evan Kinori and MAN-TLE in Conversation

How to Drink Sake

Margaret Howell Opens Up Her Archive

How to Build a Magic Surfboard

Derrick Disney, Kobe Hughes, and Tom Morat convened at Brooklyn’s Pilgrim Surf + Supply to shape surfboards that have gained a bona fide cult following.

  • There’s Only One Way to Wear a Hoodie

  • This Is How Birkenstock Makes Birkenstocks

  • “I’m Just a Fan”: How Alanis Morissette Went Full Dries for Vegas

How Feid Became the Reggaeton Artist for a Generation

The Colombian artist’s loverboy lyrics and signature green hue have become recognizable worldwide. But he’s still plugged into his roots.

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  • A Good Bag Looks Better With Character. A Great Bag Already Has It

  • Why Do We Destroy Good Brands?

  • Mother is Mothering! Julia Lang Gives a Peek Into Fashionable Motherhood

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Introducing Camber by Highsnobiety, a Collaboration Like No Other

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  • Camisas Manolo Is Making Shirts too Cool to Stay Under Your Blazer

  • Conkers’ Vision of England

  • It’s Cool to Be Madhappy

Fancy People Want Good Clothes Too

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  • Militarie Gun: Thriving on Chaos

  • Everyone Watches Natasha Cloud

  • Matty Matheson’s Rules for Living

  • Chase Sui Wonders Is Crushing — Just Not How She Expected

  • Andrew Reynolds Is Still The Boss

  • Laufey Is Ready to Get Real

    On her next album, the classically trained singer-songwriter breaks down her own walls.

  • Jane Remover Explodes

    The digicore artist talks heartbreak, music-making, and the perils of fame.

  • SAILORR Is Bringing R&B Into the Future

    SAILORR’s world takeover happened by surprise. Now, she’s riding out her status as R&B’s great new hope.

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  • A Strapping New Birkenstock Clog, in Every Sense of the Word

  • From Nike to Crocs, the Seven Best Sneakers to Cop Right Now

  • In the Land of Dogs, Monsters, & Luxe Vans

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Everything Is Streetwear: 20 Years of Stories From the Underground That Went Global

  • Toby Feltwell on BAPE’s Takeover and Why Streetwear Wasn’t Meant to Last

  • Union LA’s Chris Gibbs on the Golden Era of Japanese Streetwear in America

  • Kunle Martins on the End of Cool, the Rise of Corny, and Why That’s the Point

LUXURY REDEFINED: Stop selling the dream. Start fitting into reality.

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