Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
Beauty Brands Won April Fools' Day
Please Don't Eat Diptyque's Café Verlet Collab
The Athleisure-ification of Hair Accessories Is Still Going Strong
Face Value: The 5 Best Beauty Drops of March
Anok Yai Believes in Aliens
Acne Studios & Frédéric Malle Made a Perfume — But Don't Call It a Collab (EXCLUSIVE)
McDonald's Clarifies: That French Fry Perfume Isn't Real
Open Wide: 'Skinification' Is Coming For Your Mouth
Sweden Is Cracking Down on 'Sephora Kids'
A Primer on Fragrance Primers
Eating With Our Noses: On Gourmand Perfumes, Diet Culture & the Danger of Smelling Sweet
The State of Fragrance: What Perfume Shoppers Really Want
