Alexandra Pauly

(Beauty Editor / New York)

Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.

Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.

Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.

Articles

  • EX NIHILO's Perfume-Customizing Robot Will Make You Fragrance in a Flash

  • Shayne Oliver & Jean Paul Gaultier Collab On Club-Ready Sportswear

  • CeraVe Enters the Reality Dating Show Extended Universe

  • Even in Clashing Outfits, Anya Taylor-Joy & Husband Look Picture-Perfect

  • Of Course, Kaia Gerber Slayed the Solar Eclipse

  • Brunello Cucinelli Tackles a 'Quiet Luxury' Staple: Tenniscore

  • Your Favorite Perfume Could Be Used to Treat Depression

  • Your Favorite Memes Are Getting a Marc Jacobs Makeover

  • Finally, You Can Shop Phoebe Philo's New Label In-Store

  • Kate Moss' Tabloid-Scandalizing "Naked Dress" Is Up For Auction

  • Louis Vuitton's New Book Includes $5,000-Worth of Perfume