Prada Linea Rossa Presented by Highsnobiety


The Collection

Prada Linea Rossa by Aldona Kwiatkowski

Director Aldona Kwiatkowski captures the electrifying energy of Prada Linea Rossa on the dynamic streets of Berlin.

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Behind the Brand

How Prada Ascended to the Top of Hip Hop Style

An oral history of Prada’s relationship with Hip-Hop with insights and anecdotes from everyone involved from creatives through to the rappers that wear it.

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Prada Linea Rossa Shot By
Luis Alberto Rodriguez

Learn more about the collection here.

Visiting Prada’s garden factory

Highsnobiety brings you to Valvigna, in the Italian province of Arezzo, where we visited Prada’s Production and Development Factory.

Behind the Brand

A Sportswear Expert Explains Why Prada Linea Rossa Is Such a Big Deal

First released in 1995 as “Prada Sport” and closed in the mid-’00s, the luxury athleisure line has a rich and storied history, one that demonstrates the brand’s seemingly endless relevancy.

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Soon You Can Shop on Highsnobiety: Starting with Prada Linea Rossa

As Kanye West once rapped, “Praises due to the most fly: Prada.” And indeed, the label has consistently proven that God is in the details. Long before casual sportswear and ready-to-wear runway staples were par for the course, Miuccia Prada had the foresight to see the track before it was even paved. Today, Prada Linea Rossa’s signature thin red line has become a status symbol and street style mainstay of the global cognoscenti.

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Senior Visual Editor