Prada Linea Rossa Presented by Highsnobiety

For our very first product drop, we could not be more excited to be partnering with Prada, a luxury brand that defined modern sportswear with Prada Sport in 1995, which was reintroduced and re-christened Prada Linea Rossa in 2018.

In this new digital environment you’ll find all our exclusive Prada content in one place. Over the next weeks we will shed light on this incredible brand, its products and their strong relevance to our culture. The best way to make sure you don’t miss out on this drop or future drops is to sign up to our newsletter.

Shop the Collection

Prada Linea Rossa by Aldona Kwiatkowski

Director Aldona Kwiatkowski captures the electrifying energy of Prada Linea Rossa on the dynamic streets of Berlin.

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Behind the Brand

How Prada Ascended to the Top of Hip Hop Style

An oral history of Prada’s relationship with Hip-Hop with insights and anecdotes from everyone involved from creatives through to the rappers that wear it.

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Prada Linea Rossa Shot By
Luis Alberto Rodriguez

Learn more about the collection here.

Visiting Prada’s garden factory

Highsnobiety brings you to Valvigna, in the Italian province of Arezzo, where we visited Prada’s Production and Development Factory.

Behind the Brand

A Sportswear Expert Explains Why Prada Linea Rossa Is Such a Big Deal

First released in 1995 as “Prada Sport” and closed in the mid-’00s, the luxury athleisure line has a rich and storied history, one that demonstrates the brand’s seemingly endless relevancy.

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Soon You Can Shop on Highsnobiety: Starting with Prada Linea Rossa

As Kanye West once rapped, “Praises due to the most fly: Prada.” And indeed, the label has consistently proven that God is in the details. Long before casual sportswear and ready-to-wear runway staples were par for the course, Miuccia Prada had the foresight to see the track before it was even paved. Today, Prada Linea Rossa’s signature thin red line has become a status symbol and street style mainstay of the global cognoscenti.

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Editorial Assistant / Junior Image Editor