HOKA

HOKA's journey, starting in 2009, reflects a dedication to innovative design and a passion for improving athletic performance. Founders Mermoud and Diard aimed to create a shoe that could conquer the challenging downhill terrains, leading to the distinctive oversized midsole design.

This innovation not only set a new standard in running shoe technology but also embodied the brand's ethos of empowering athletes of all levels to achieve their personal best and quickly became one of the most beloved sneaker brands also for every-day wear customers as well.

From chunky foam mules, to collaborations with Satisfy, COMME des GARCONS, or with Junya Watanabe, HOKA has successfully bridged into the high-fashion market, all the while staying true to its roots of creating trail-ready comfortable sneakers. Ever since HOKA broadened its horizons from a performance-only label to a bonafide fashion label sometime in early 2020, it's been virtually unstoppable.

Through a commitment to quality, comfort, and performance, HOKA has grown into a beloved brand among runners, trail enthusiasts, and fitness aficionados globally. Combine that with a fearless and consistent design philosophy, now leaning toward quiet outdoors, HOKA continues to inspire the footwear movement and exploration of its potential.

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