New Balance has just unveiled its latest performance running shoe, the Ellipse. With all the comfort of New Balance’s Fresh Foam X cushioning, the shoe will add a spring to your step on your everyday run. But what makes the Ellipse tick is its laid-back design reminiscent of the vintage models that took the tracks and streets by storm during running's first boom time in the 1980s. The Ellipse is designed to help runners lose track of time.

To launch the shoe, New Balance has gone against the grain of its competitors and said goodbye to on-road, in-race performance visuals. The trust that the shoe will perform under the New Balance team's design chops is not in question. The Ellipse is about performance, but more importantly, it's about a vibe, that feeling of losing track of time. A bit like when you go down a rabbit hole of watching Action Bronson cooking videos.

And this is exactly who they have called upon to introduce the Ellipse. New Balance’s longtime collaborator, Action Bronson, is usually deeply involved in the shoes he puts his name on, having designed 9 sneakers with the brand to date. So it's safe to say the co-sign in this campaign wouldn’t have happened without Action’s thumbs-up on the Ellipse’s potential to partner with his statement big shorts and socks uniform.

So here he is, uncensored, laid back, and fronting a utopian New Balance news show feature on the Ellipse. Enjoy.

Shop the Ellipse now here (UK readers), here (German readers) or here (French readers).