Decades ago, clocks as a fashion statement were the domain of Wall Street executives, the elderly, and Flava Flav’s strained neck. It would be years until watches came into the fashion consciousness.
Now, smartwatches have taken over, letting you keep track of all your unread texts without the need to pull out your phone. But with the rise in super-technologically advanced wrist computers, there’s been an inevitable backlash as young street style mavens search out a stripped down, stylish watch to compliment their perfectly curated fit. It’s only natural that within that market, its been the adidas Originals brand that has found the formula for highly desirable timepieces that erase the technological clutter for creators around the world with its adidas Originals Watches line.
For years, the label has been providing the perfect flex for wrists around the world and for its Fall/Winter 2018 collection, its announced the second wave of elevated colorways and understated design accents that update the ARCHIVE, PROCESS, and DISTRICT models all for under $200 USD. The six new styles bring reimagined color palettes and refined hardware to the line while keeping references to everything from the Bauhaus art movement to its own ‘70s-era heritage, which should provide enough talking points over family dinner to deflect from your problematic uncle’s yearly political rant.
In this holiday drop, the ARCHIVE M1 arrives with copper accented buttons and an all-black colorway that extends from the stainless steel body to the stripped back face in either a squared digital or circular analog variation, while the PROCESS M1 continues the copper-and-black colorway with a more oval-faced analog silhouette. Rounding it out are three new PROCESS timepieces dropping in Black/Branch/Orange and Black/Silver/Green colorways for the W2 and Black/Gold/Tan for the PK2 iteration.
Peep all the styles above and cop your fav for a last-minute holiday gift at www.adidaswatches.com and adidas global retailers. Keep an eye out for a limited-edition run of the ARCHIVE CM1, PROCESS CPK2 and DISTRICT CW1 on Instagram and Facebook.