This morning adidas tweeted that all profits from US sales of the YEEZY Calabasas Track Pants will be donated to the California Community Foundation's Wildfire Relief Fund and the California Fire Foundation.
Kanye West retweeted the original message, and Kim Kardashian West also tweeted a message of her own to her 59 million followers.
According to BBC, the most recent death toll of the fires has climbed to 71, with hundreds more still reported missing. It is the deadliest wildfire in California's history, causing 47,000 people to evacuate their homes.
In other charitable news, Advisory Board Crystals and Union Los Angeles have released a special edition t-shirt, with all proceeds going to LAFD Foundation. Read more here.