Apple is gearing up to launch its own TV streaming service this spring, The Verge reports.

CEO Tim Cook has been keeping his cards close to his chest regarding Apple's moves to boost its TV output, but according to a report on The Information, the tech giant is said to be readying content for mid-April ahead of a launch.

In an already saturated streaming market, it's unclear how Apple intends to differentiate its offering from the services currently on offer, but we do know that it has plans for original content and has poached executives from Sony Pictures to add clout to its offer.

According to The Verge, Apple has already signed deals with Oprah Winfrey to develop new shows, ordered a Hunger Games-style show called See, a thriller series by Glass director M. Night Shyamalan, a series by First Man and La La Land director Damien Chazelle, a Reese Witherspoon and Jennifer Aniston-starring drama about a morning show, and a new space drama from Battlestar Galactica/Outlander creator Ronald D. Moore, among others.

The is no information yet about how much the streaming service will cost, and Apple is yet to reveal an official launch date. Expect updates over the coming months.