Lonzo, LaMelo, and LiAngelo Ball are signing to Roc Nation Sports, ESPN confirms. Moving forward, the three brothers will be a part of JAY-Z‘s sports management company, which is a subsidiary of Roc Nation.
“This was a family decision,” LaMelo Ball’s manager Jermaine Jackson told ESPN. “This is now an extended family. They put together a beautiful game plan with JAY-Z. The basketball game is about to change. They are going to create something totally new.”
Roc Nation Sports represents a number of athletes across multiple sports. In the basketball division, the company’s roster currently includes Kevin Durant, Kyrie Irving, Markelle Fultz, and Spencer Dinwiddie, among others.
Lonzo, LaMelo, and LiAngelo have chosen to sign with Roc Nation as not to separate from each other. “This is something that they are building from the ground up together. They are brothers and they love each other and that’s how they roll. It’s all love,” Jackson added.
ESPN points out that Roc Nation Sports will be in charge of negotiating marketing opportunities for the Balls, including LaMelo’s impending sneaker contract. Jackson has revealed that they are in talks with numerous companies. It’s worth mentioning, however, that JAY-Z is the creative director of PUMA Basketball, so that could factor in to LaMelo’s decision.
LaMelo is expected to be a lottery pick in the 2020 NBA draft and possibly the number one overall pick. LiAngelo is currently a member of the Oklahoma City Blue of the NBA G League, while Lonzo plays for the New Orleans Pelicans.
Visit ESPN for more on the Ball brothers signing with Roc Nation Sports.