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The world of luxury denim is full of dos and don’ts prescribed by the mythical elders. The list of rules is seemingly endless: What weight of denim should you look for? How should the best indigo dyes be treated? When and how you should wash your denim, if at all?

While the exclusive denim cult can be fun to be part of, it can also take away from the real point of denim, which has traditionally been a no-frills material intended to be beaten, ripped, stained, and worn as hard as possible. For most of us, there’s no need to drop nearly $1000 on our jeans. What we need is a pair of high-quality classics with a modern edge that won’t break the bank.

BDG is Urban Outfitters’ exclusive denim collection that covers all bases, from jeans and utility jackets to accessories — all the staples for the modern wardrobe that religiously receive subtle seasonal updates. With 25 percent off men’s and women’s BDG denim for a limited time, it’s high time to stock up on denim for autumn and winter. Scroll down for the details on how to get your discount.

The details

What: 25 percent off men's and women's BDG denim When: Until 31st August Code: No code needed, just click here to shop the sale

Browse our top picks from BDG below

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