Shaped by the Swiss Alps, On was born out of a desire to change the relationship people have to running. By focusing on two things — soft landings and explosive take-offs — the brand began to revolutionize the feeling of running. Now 10 years old, On felt it was time to add yet another feather to its bow, moving silently but successfully into the lifestyle sneaker market.
Its performance shoes were already considered some of the best in the industry, and now On’s CloudTec cushioning system was being readied to provide sneakerheads the world over with supreme comfort. For a young brand, On has made a relatively big splash.
On the heels of its collaboration with one of Switzerland’s most-loved exports — not Rolex, we mean Roger Federer — we’ve dived head-first into On’s catalog of sneakers to pick out some of the best the Swiss brand has to offer.
As is the case at other sportswear companies, On’s performance offering is performance-first and works as advertised, however, many of the tech-heavy sneakers also look fantastic in casual settings. Our selection below reflects the fact that it doesn’t matter whether you’re shopping specifically for lifestyle or performance at On, you’re always bound to find something that can be styled up or down.
What really sets On apart from the crowd is a willingness to try something new. One look through the On catalog, and you’ll see sleek silhouettes, sole units that look like they’ve come out of a sci-fi masterpiece, and uppers from the future.
Scroll down to browse the best On silhouettes
On Cloudventure “Black Reseda”
On Cloudventure “Glacier Thorn”
On The Roger Clubhouse “Glacier White”
On The Roger Centre Court “Ice Phantom”
On Cloud X Shift
On Cloud X Shift
On CloudBoom Echo
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