Highsnobiety
On / Juergen Teller

Brand: On

Model: The Roger Centre Court 0-Series

Key Features: On and Roger Federer’s The Roger takes inspiration from classic tennis sneakers, combining an environmentally-conscious vegan leather upper with On’s trademark CloudTec cushioning. The result is a minimalist design that combines past and present, adding an extra layer of lightness and comfort to the classic silhouette. The sneaker also features On’s proprietary SpeedBoard technology in addition to a soft sock-construction.

Release Date: July 6 (the online raffle at On ends on July 8 at 10am CET)

Price: €240

Buy: Online at On and in-store exclusively at Dover Street Market

Editor’s Notes: Following last year’s announcement that Roger Federer and On had struck up a partnership and would be working together on all things ranging from sneaker design to business strategy, the duo have finally announced the tennis star’s first sneaker: The Roger. The sneaker was announced during a live event on TheRoger.com and is a contemporary take on the classic tennis silhouette, adding On’s lightweight and super comfortable CloudTec cushioning to a vegan leather upper.

The sneaker will be available in-store at Dover Street Market, as well as via an online raffle at On-Running.com. Only 1,000 pairs will be available, making this a highly limited release. Federer is a known sneakerhead, who was previously signed to Nike, before becoming a sneaker free agent. His investment with On is different to most athletes’ endorsement deals and gives the 20-time Grand Slam winner more control.

Check out The Roger above and sign up for the raffle via the link below.

To stay updated on everything happening in the sneaker world, follow @highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning-quick updates to your inbox.

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