Brand: On

Model: The Roger Centre Court 0-Series

Key Features: On and Roger Federer’s The Roger takes inspiration from classic tennis sneakers, combining an environmentally-conscious vegan leather upper with On’s trademark CloudTec cushioning. The result is a minimalist design that combines past and present, adding an extra layer of lightness and comfort to the classic silhouette. The sneaker also features On’s proprietary SpeedBoard technology in addition to a soft sock-construction.

Release Date: July 6 (the online raffle at On ends on July 8 at 10am CET)

Price: €240

Buy: Online at On and in-store exclusively at Dover Street Market

Editor’s Notes: Following last year’s announcement that Roger Federer and On had struck up a partnership and would be working together on all things ranging from sneaker design to business strategy, the duo have finally announced the tennis star’s first sneaker: The Roger. The sneaker was announced during a live event on TheRoger.com and is a contemporary take on the classic tennis silhouette, adding On’s lightweight and super comfortable CloudTec cushioning to a vegan leather upper.

The sneaker will be available in-store at Dover Street Market, as well as via an online raffle at On-Running.com. Only 1,000 pairs will be available, making this a highly limited release. Federer is a known sneakerhead, who was previously signed to Nike, before becoming a sneaker free agent. His investment with On is different to most athletes’ endorsement deals and gives the 20-time Grand Slam winner more control.

Check out The Roger above and sign up for the raffle via the link below.

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