Brand: Billionaire Boys Club ICECREAM x Reebok

Model: Answer V, BB4600 Hi, BB4600 Low, ZIG

Key Features: Pharrell Williams’ cult streetwear label, BBC ICECREAM, has dressed four Reebok silhouettes in bright colorways, featuring patterns and prints from BBC’s heydey in the mid-’00s. The Answer V features vivid color blocking. The ZIG arrivings in two colorways (Space Camo and Star Field). The BB4600 Hi arrives dressed in BBC’s signature all-over Diamonds and Dollar signs print, while the low-top version arrives in a bright yellow with ICECREAM branding on the heel.

Release Date: November 2-3

Price: Ranging from $110 to $180

Buy: Exclusively at ComplexCon Long Beach

Editor’s Notes: In it's day, BBC ICECREAM's classic low-top sneakers (named Board Flips, and produced by Reebok) were highly collectible due to their whimsical, eye-catching prints that you could easily spot from a block away. Now the two collaborators flip the script entirely, as Pharrell Williams’ Billionaire Boys Club ICECREAM has teamed up with Reebok to rework four different silhouettes. BBC reached the height of its popularity in the mid ’00s and will be launching the footwear and a capsule of matching apparel exclusively at ComplexCon Long Beach in early November. The footwear and apparel collection has been treated with a selection of BBC’s memorable graphics. Check it out above.

To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.

What To Read Next