Brand: Billionaire Boys Club ICECREAM x Reebok

Model: Answer V, BB4600 Hi, BB4600 Low, ZIG

Key Features: Pharrell Williams’ cult streetwear label, BBC ICECREAM, has dressed four Reebok silhouettes in bright colorways, featuring patterns and prints from BBC’s heydey in the mid-’00s. The Answer V features vivid color blocking. The ZIG arrivings in two colorways (Space Camo and Star Field). The BB4600 Hi arrives dressed in BBC’s signature all-over Diamonds and Dollar signs print, while the low-top version arrives in a bright yellow with ICECREAM branding on the heel.

Release Date: November 2-3

Price: Ranging from $110 to $180

Buy: Exclusively at ComplexCon Long Beach

Editor’s Notes: In it's day, BBC ICECREAM's classic low-top sneakers (named Board Flips, and produced by Reebok) were highly collectible due to their whimsical, eye-catching prints that you could easily spot from a block away. Now the two collaborators flip the script entirely, as Pharrell Williams’ Billionaire Boys Club ICECREAM has teamed up with Reebok to rework four different silhouettes. BBC reached the height of its popularity in the mid ’00s and will be launching the footwear and a capsule of matching apparel exclusively at ComplexCon Long Beach in early November. The footwear and apparel collection has been treated with a selection of BBC’s memorable graphics. Check it out above.

To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.