Normal People, the 12-part BBC/Hulu series based on Sally Rooney's hugely successful novel is enjoying massive success as audiences hunker down during lockdown. Now, the chain worn by one of its leading characters, Connell Waldron, is being auctioned off for charity.

The popularity of Connell's unassuming accessory was impossible to predict. It's reportedly responsible for a staggering  500% increase in searches for "Chain Necklaces" on shopping app liketoknow.it and has even inspired its own fan account.

Paul Mescal, the wearer of said chain and co-star of the series, is putting the slinky piece up for auction to raise money for a suicide prevention charity. Taking to Instagram, the Irish actor revealed, "I’ve personally seen the amazing work this charity has done in terms of helping those in need. I will be raffling one of my chains by @roxannefirst and all proceeds will be going to pieta.”

Entries to the raffle will close at 2PM on Monday June 8. The campaign has already raised €22,050 (approximately $24,210) for Pieta, the Irish charity which provides suicide prevention and mental health services via a 24-hour freephone helpline.