Highsnobiety

When the oldest and most prestigious fragrance house in the world launches a new scent—Aventus Cologne, which just became available for pre-order now—it’s probably wise to at least take a whiff.

Founded in 1760, The House of Creed has been hand-crafting its fragrances for English royal houses for over 200 years before finally making its wares available to the general public in the 1970s. Now, the house has just launched Aventus Cologne, a new fragrance that provides an unconventional olfactive experience that stands on its own.

Led by Olivier Creed, the house’s sixth-generation Master Perfumer, Creed still uses a 4,000-year-old infusion technique, a time-consuming method that captures some of the rarest, natural materials found in the perfume world. Then follows the two-step maturation and maceration methods, which requires months of patience to yield the perfect finish.

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CreedAventus Cologne (U.S.)
$435
Buy at Creed

Available for pre-order exclusively at The House of Creed’s U.S and UK online boutique ahead of its general release in early June, we spoke with the Master Perfumer on what inspired him to create Aventus Cologne, who they envision their customer to be, and how it adds to the house’s growing portfolio of legendary fragrances.

What inspired you to develop Aventus Cologne?

Aventus is such a legendary scent within our collection –the best-selling scent in the history of Creed. For that creation, I was inspired by the dramatic life of a historic emperor. In 2016, we launched Aventus for Her as the counterpart to the legendary Aventus. It took three years to create something befitting of its male counterpart that truly embodies powerful women – past, present and future. With Aventus Cologne I was inspired to create a universal scent – a fresher, modern take to complement these two icons but that would provide an olfactive experience entirely of its own.

What type of customer did you have in mind when developing this scent?

The Aventus Cologne wearer is a true individual and a risk-taker; they don’t follow the status quo. They are the ones setting the trends vs. just wearing them. I see this client as the younger, cooler cousin or sibling to Aventus and Aventus for Her. It’s a contemporary and expressive scent.

Why was it important to create Aventus Cologne?

For years, we have seen a very loyal following for our Aventus and Aventus for Her fragrances. With Aventus Cologne, I saw an opportunity to create a universal scent that could be enjoyed by men and women alike. For me, it’s not about creating a scent that will sell, but more about developing an olfactory masterpiece that marries our art of perfumery with the best ingredients in the world.

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CreedAventus Cologne (U.K.)
£215
Buy at Creed

How did you come up with the gray bottle?

As our loyal Creed customers know, the Aventus bottle is black, the Aventus for Her bottle is white, so it made sense for Aventus Cologne to be gray in order to complement the trilogy. The color gray is in between black and white which also speaks to Aventus Cologne as a universal scent made to be worn by men and women alike.

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