Diesel is as good as at manufacturing viral moments as it's good at, well, manufacturing denim. Just because Diesel's next-level skirt-belts and Y2K styling are bringing fresh eyeballs to the Italian company, doesn't mean that Diesel's neglecting its signature textile.
Quite the opposite, in fact: Pre-Spring 2023 sees Diesel introducing a slew of new innovations with its Diesel Rehab Denim.
Denim "demands constant innovation, re-evaluation and evolution," Diesel says in a press release announcing the collection, first seen during the brand's Fall/Winter 2022 runway show.
This first Rehab Denim offering includes both approachable denim jeans — albeit made more trendy with a very of-the-moment low-rise — and more adventurous shapes like a baggy hooded bomber, raw-edged truckers, and enormous, exaggerated cargo pants, all offered in dramatic treatments.
Spanish textile expert Tejidos Royo aided Diesel in assembling its Rehab Denim, a project that takes the labels' signature garments closer to circularity.
To be clear, true circularity is when a product is created with recyclability in mind and without any additional waste generated in its creation but Diesel is making the most of its end products, blending waste scraps left over from fabric cutting, Tencel's eco-conscious Lyocell textile, and recycled cotton and elastane into its Rehab Denim.
On top of that, Diesel is touting its Dry Indigo Technology, a process that "drastically reduces" the chemicals and energy utilized in the undertaking of drying washed denim.
Denim is inherently wasteful, not just because it's sourced from water-thirsty cotton but also because it takes energy to sew the heavy fabric and more resources to achieve faded washes.
So, Diesel's effort with its Rehab Denim is just another worthy step in the direction of a carbon-if nothing else, which itself is part of trek towards combatting climate change.
