Highsnobiety
Dreamville

Cole world turns into cold world as J.Cole's Dreamville releases first-time outerwear silhouettes as part of its 2023 apparel drop.

Dreamville's Cloud puffer jacket leads the collection, marking the label's foray into the padded outerwear game. Part of the Premium Classics collection, the Dreamville puffer arrives with a padded construction wrapped in a bespoke cloud print.

On the jacket's zipper, you'll discover a neat feature where a yellow "Dreamville" links with the zipper teeth system — a detail that took a couple of years to perfect manufacturing-wise, according to the brand.

Dreamville's puffer is joined by a coach jacket — another first for the brand — emerging in a sleek, quilted black design topped with a large "D" and yellow Dreamville badge.

Hoodies, t-shirts, basketball shorts, sweats, and tear-away trousers also comprise the label's newest drop, available on Dreamville's website — naturally equipped with the expected Dreamville branding and custom cloud print.

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As nice as it is with crafting a solid clothing lineup (and BAPE STA sneakers), Dreamville also totes an impressive team of musicians — Ari Lennox, JID, and EarthGang are just a few. Plus, Grammy-award-winning artist J. Cole founded it!

The platform also puts on an annual festival known as Dreamville Fest, which returns this year in April following the postponement of the coveted event in 2021.

With the lineup's announcement on the horizon, Dreamville's clothing drop arrives right on time for fans planning festival 'fits.

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