Following the first look at the highly-anticipated Gucci x The North Face collaboration, the Milanese fashion house has teased a new third partner in the collab via Twitter.

Gucci posted a photo of a Pokémon GO flag hoisted in front of a co-branded monogrammed tent with the caption "Coming Soon." No other details are known but it's possible that the AR game will include pieces from the collection for use during play, similar to the Pikachu Fragment hat designed by Hiroshi Fujiwara back in 2018.

The news that the first major collaboration for Gucci under Alessandro Michele's tenure will also include a gaming element should come as no surprise following the recent trend for luxury fashion and video game crossovers such as Balenciaga: Age Of Tomorrow, as well as Gucci's earlier foray into gaming via a partnership with Tennis Clash.

The Pokémon franchise's iconic imagery has cropped up in fashion collaborations before with Daniel Arsham rendering Pikachu and Mewtwo in his signature disintegrating aesthetic for his Uniqlo capsule, however the forthcoming team-up with Gucci and The North Face is the most luxe Pokémon collaboration yet.

Refresh yourself on the forthcoming collaboration below before it drops online on January 22.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.