Double Tap to Zoom

Following the first look at the highly-anticipated Gucci x The North Face collaboration, the Milanese fashion house has teased a new third partner in the collab via Twitter.

Your Highsnobiety privacy settings have blocked this Twitter post.

Gucci posted a photo of a Pokémon GO flag hoisted in front of a co-branded monogrammed tent with the caption "Coming Soon." No other details are known but it's possible that the AR game will include pieces from the collection for use during play, similar to the Pikachu Fragment hat designed by Hiroshi Fujiwara back in 2018.

The news that the first major collaboration for Gucci under Alessandro Michele's tenure will also include a gaming element should come as no surprise following the recent trend for luxury fashion and video game crossovers such as Balenciaga: Age Of Tomorrow, as well as Gucci's earlier foray into gaming via a partnership with Tennis Clash.

The Pokémon franchise's iconic imagery has cropped up in fashion collaborations before with Daniel Arsham rendering Pikachu and Mewtwo in his signature disintegrating aesthetic for his Uniqlo capsule, however the forthcoming team-up with Gucci and The North Face is the most luxe Pokémon collaboration yet.

Refresh yourself on the forthcoming collaboration below before it drops online on January 22.

Your Highsnobiety privacy settings have blocked this YouTube video.
We Recommend
  • Can Gucci Racing Put this F1 Team Back on Track?
  • We Touched Demna's AirPods at Gucci's Times Square Show
  • What Does Gucci Know About Ski Gear? (EXCLUSIVE)
  • Demna's Gucci Was Bound to Succeed — It's In His Jeans
  • Demna’s Making Gucci “Unapologetically Sexy”
What To Read Next
  • I Want an Investment Piece to Save Me
  • The Air Jordan 1 Low OG Is Looking "Pine" As Hell
  • It's Time to Take Under Armour's Fashion Game Seriously — This Collab is Proof (EXCLUSIVE)
  • Why Are You Still Overpacking For Summer?
  • Martin Margiela’s Historic Auction Puts His Wardrobe & Brain On Sale
  • The Coolest Shoe of the World Cup Is Already Cosigned By Virgil Abloh & G-Dragon