Highsnobiety
Double Tap to Zoom

London luxury department store Harrods has removed a £680 ($895) Vetements hoodie from its website after customers discovered the garment — described as carrying a "Georgian slogan" — actually says something approximating “Go fuck yourself” in Russian.

The original description of the item reads, “Inspired by the desire to face and conquer the negative memories surrounding his upbringing in war-torn Sukhumi, Georgia, while also celebrating his love for his native country, Vetements' Creative Director Demna Gvasalia has created a collection of pieces for Spring/Summer 2019 to capture the message. Printed with Georgian lettering translating to an expletive phrase, this bold hoodie is imbued with signature unapologetic attitude.”

As you can see, while Vetements alluded to the hoodie's explicit message, it didn't translate the text verbatim (which in a literal sense means something like "go to a dick"). Not to mention the script is Russian Cyrillic, not Georgian, which has a different alphabet.

Moscow-based journalist Max Seddon tweeted the translation on March 7 and the offending hoodie was taken down from the Harrods webstore shortly afterward.

Your Highsnobiety privacy settings have blocked this Twitter post.

According to Mirror Online, a Harrods spokesperson commented, “Following feedback from customers, we have made the decision to remove this product from sale in Harrods and on Harrods.com.”

We Recommend
  • FILA F/W25 Is Back To The Future
  • The New Season's Most Stylish Football Kits Are Beautifully Understated
  • Jane Remover Explodes
  • Trust a Skate Brand To Make a Workwear Hoodie This Fucking Awesome
  • Ferragamo's Renewed Vision Is As Clear As Day with the F-80 Translucent Timepiece
What To Read Next
  • Quiet Luxury but Make It a Leather New Balance Dad Shoe
  • From Nike to ASICS, the Seven Best Sneakers to Cop Right Now
  • A Gritty Nike Classic Gone Silk Milk
  • The Insanely Scratched-Up Nike Sneaker With a Stylish "Mink" Coat
  • Nike's Rugged "Frankenstein" Dunks Are More Beautiful Than Monstrous
  • A Rare Breed of Aviation Dress Watch