Harry Styles might have a secret project on the way. Following in the steps of several other celebrities-turned-beauty entrepreneurs, the singer, actor, and fashion icon could be gearing up to break into the beauty industry soon.

Business of Fashion reports that Styles' name appeared on a trademark filing in the UK for a “perfume and cosmetics” business called “Please As Holdings Limited." The singer is named as a director of the business on the trademark document, alongside colleague and former personal assistant, Emma Spring.

Styles' signature flamboyant style has seen the star rocking nail polish, makeup, and signature bouncy hair, so there's a myriad of directions his beauty brand could go. This also wouldn't be his first time launching a fragrance either – if that is the case. Back in his boy band days, Styles and the One Direction boys released a lot of fragrances. Since then, one thing hasn't changed: millions of fans will buy anything he endorses. So, regardless of what he decides to put out, it's kind of already a winning formula.

As with about anything Styles (potentially) does, fans are already freaking out. Ever since the news of a possible beauty brand by the ex-One Directioner hit the internet, fans have been sharing their excitement. Let's see whether Mr. Styles can live up to the hype.