YSL Beauty’s Paris Fashion Week party to celebrate the launch of the brand’s newest perfume, MYSLF, took place in the center of Parisian’s capital at La Caserne. The event was especially meaningful to actor Hunter Doohan. “I’ve always been a fan of YSL Beauty’s brand in general so it was a no-brainer when this opportunity came along, I was really excited about it.” Doohan explains, “...I love that they take a lot of chances. With men’s especially, it’s easy to be cornered into a specific look, and YSL Beauty as a brand is so good about blending the masculine with the feminine, so you never get locked into one look or persona.”

YSL Beauty’s MYSLF fragrance is the brand's first woody floral fragrance packaged in a sleek lacquered bottle and is hailed as “more than a fragrance, a vision of modern masculinity” by the brand. To Doohan, the fragrance feels more like an extension of the actor’s personal style “With fragrance, when I put it on, it helps me to feel a certain way. It’s not visual so with fragrance, it’s for yourself.” 

In addition to Doohan, notable guests celebrating with YLS Beauty included Troye Sivan, Steve Lacy, Noah Beck, and of course YSL Beauty ambassador Austin Butler.