Highsnobiety
Double Tap to Zoom

This morning, Instagram announced their new Checkout function and it looks like it's going to radically change the way we shop online. By linking credit card details to your profile, Instagram will let you click-to-buy directly within the app without having to be redirected to a brand’s website.

That means no more inputting shipping details every time you buy somewhere new. The Checkout function is designed to make your shopping experience more streamlined, and potentially facilitate a few more impulse purchases. Prior to the reveal, Instagram has been trialing shoppable features including product tags in posts and product stickers in Stories, and according to Vogue it was a success, with 130 million people tapping the product tags each month.

Instagram proposes the new function will make online shopping more secure, too. As part of the beta launch, you can use the function with participating brands including Burberry, Prada, Oscar de la Renta, Balmain, Michael Kors, H&M, Zara, Nike, and Warby Parker.

We Recommend
  • The New Balance x Andrew Reynolds Skate Dad Shoe We’ve Been Waiting For
  • How Fashion Makes the New Thriller ‘Lurker’ Scary and Real
  • The Best Luxury Sneakers to Buy Right Now
  • Our Spring 2025 Shopping Picks, Featuring the Real People of New York
  • Only Action Bronson Makes New Balance Sneakers This Weird & This Good
What To Read Next
  • Nike's Sporty "Denim" Sneaker Isn't What It Seems
  • Costco’s Nike Dunk Skate Shoes Are Sweatpants for Your Feet
  • A Little Swarovski Made Nike's Finest Running Shoe Extra Luxe
  • Nike’s Most Colorful Air Max Skate Shoe Is a Clean Bank Shot
  • Nike’s Techy GORE-TEX Dunk Is Very Beige (In a Good Way)
  • The New Balance x Andrew Reynolds Skate Dad Shoe We’ve Been Waiting For