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j cole gang starr family loyalty video main j. cole

The video for J.Cole and Gang Starr’s track “Family and Loyalty” has finally arrived, watch it above. The song, which first dropped two weeks ago, is Gang Starr’s first track in 16 years. Shortly after the song dropped, J.Cole revealed that this would be his last-ever feature.

An ode to family loyalty, the track features vocals from late Gang Starr rapper Guru, who died from cancer in 2010. Shot in Harlem and Fayetteville, NC, the visuals include old footage and photos of Guru, as well as a cameo by his 19-year-old son Keith Casim.

Everything is very emotional and raw, because [Guru’s] not here, but his spirit is here,” Gang Starr member DJ Premier said in a statement. “We shot the first half of this video on Cole’s turf and we had a very limited window in North Carolina. Fab 5 Freddy called me and he was really worried he would not be able to fly in from New York due to Hurricane Dorian. I told Freddy that Guru was piloting the flight and he would get him here safely and on time; and he did.”

News & Culture Editor

Berlin-based writer and Rihanna enthusiast.