Double Tap to Zoom

So all those mysterious "4:44" billboards, posters and trailers now have an official meaning; there's a new Jay Z project coming at the end of the month. At midnight on Monday, TIDAL dropped the news that 4:44 is indeed the name of Jay Z’s next album, and it will be available exclusively on the service June 30. Check out the announcement below.

Your Highsnobiety privacy settings have blocked this this item.

The accompanying trailer, entitled "Adnis," features some black-and-white footage of Moonlight actor Mahershala Ali boxing a punching bag while Danny Glover, who plays a trainer, holds it. The trailer is soundtracked by some new Jay Z music, which features a down-tempo, piano-led instrumental and some new Jigga bars, which have a pertinent connection to Father’s Day.

“Letter to my dad that I never wrote/ Speeches I prepared that I never spoke/ Words on a paper that I never read/ Prose is never pen, they stayed in my head.”

Watch the trailer below.

Your Highsnobiety privacy settings have blocked this this item.

In related music news, President Obama recently waxed poetic about his love for Jay. Get the details on that right here.

We Recommend
  • Ungatekeeping The Best Hip-Hop Producers You Should Know About In 2024
  • 29 of Beyoncé's Best Songs for Any Given Day
  • 22 Songs That Are a Reminder of Why Jay-Z is The G.O.A.T
  • The Best 20 Justin Timberlake Songs Ever (so far)
What To Read Next
  • Another Scaly adidas Sneaker Joins the Patterned-Shoe Jungle
  • Artist Uniform: Fashion's Most Controversial Designer Has Always Dressed the Part
  • Vans' Darkened-up Authentic Sneaker Makes Quiet Luxury Cool
  • New Balance's Soft-Toned Dad Shoe Is Bringing the Bulk Back
  • This Alpine Brand Brings Creativity To The Mountains
  • Nike Finally Gives Its Darkest Air Force 1 Its Flowers. Literally