Highsnobiety
Double Tap to Zoom

So all those mysterious "4:44" billboards, posters and trailers now have an official meaning; there's a new Jay Z project coming at the end of the month. At midnight on Monday, TIDAL dropped the news that 4:44 is indeed the name of Jay Z’s next album, and it will be available exclusively on the service June 30. Check out the announcement below.

Your Highsnobiety privacy settings have blocked this Twitter post.

The accompanying trailer, entitled "Adnis," features some black-and-white footage of Moonlight actor Mahershala Ali boxing a punching bag while Danny Glover, who plays a trainer, holds it. The trailer is soundtracked by some new Jay Z music, which features a down-tempo, piano-led instrumental and some new Jigga bars, which have a pertinent connection to Father’s Day.

“Letter to my dad that I never wrote/ Speeches I prepared that I never spoke/ Words on a paper that I never read/ Prose is never pen, they stayed in my head.”

Watch the trailer below.

Your Highsnobiety privacy settings have blocked this Twitter post.

In related music news, President Obama recently waxed poetic about his love for Jay. Get the details on that right here.

We Recommend
  • Even New Balance Is Making Miu Miu x New Balance Alternatives
  • Sole of the City: Brooks and Oblé Reed Put on For the PNW in the New Adrenaline GTS 4
  • Kith Made New Balance’s All-New Dad Shoe a Gorgeous Elderly Icon
  • From Nike to Salomon, Browse This Week's Best Sneaker Releases
  • New Year, New Fire Lineup for Jordan's Incredibly Handsome Hybrid Shoe
What To Read Next
  • A 250-Year-Old, Underrated Royal Watchmaker Returns
  • Why CLOT Made adidas' Stan Smith a Summer Slipper (EXCLUSIVE)
  • Everybody Agrees, the adidas Superstar Lives up to Its Name
  • The Future of Retail Is Offline
  • The Most Classic adidas Shoe Dresses in Raw Denim 
  • adidas' Flattest Racing Boots Reborn as Stylish, Textural Masterpieces