So all those mysterious "4:44" billboards, posters and trailers now have an official meaning; there's a new Jay Z project coming at the end of the month. At midnight on Monday, TIDAL dropped the news that 4:44 is indeed the name of Jay Z’s next album, and it will be available exclusively on the service June 30. Check out the announcement below.

The accompanying trailer, entitled "Adnis," features some black-and-white footage of Moonlight actor Mahershala Ali boxing a punching bag while Danny Glover, who plays a trainer, holds it. The trailer is soundtracked by some new Jay Z music, which features a down-tempo, piano-led instrumental and some new Jigga bars, which have a pertinent connection to Father’s Day.

“Letter to my dad that I never wrote/ Speeches I prepared that I never spoke/ Words on a paper that I never read/ Prose is never pen, they stayed in my head.”

Watch the trailer below.

In related music news, President Obama recently waxed poetic about his love for Jay. Get the details on that right here.

What To Read Next

  • Image on Highsnobiety

    Debunking Fragrance in Skincare Myths With Dr. Z

  • Image on Highsnobiety

    Unpacking The Ordinary's “Skinification of Hair”

  • Image on Highsnobiety

    Therabody's TheraFace Is a Mini Massage Gun for Better Skin

    Culture
  • Image on Highsnobiety

    Bored Ape NFTs Have Entered the Beauty Chat

  • Image on Highsnobiety

    Bobbi Brown & Jones Road Made an Expletive-Inducing Foundation

    Culture
  • Image on Highsnobiety

    Would You Buy Used Makeup?

    Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.