Double Tap to Zoom

If you missed it, Kanye West has a new video. And it's completely obscene. And very funny.

Kanye dropped his and Lil Pump's collaborative track "I Love It" during Thursday's inaugural Pornhub Awards, for which he served as creative director. The track itself is a little goofy, but the video, produced by Spike Jonez and Amanda Adelson, is arguably 'Ye's funniest to date.

Your Highsnobiety privacy settings have blocked this YouTube video.

In it, Kanye and Pump don bizarre, oversized 'fits, the type that make David Byrne's suits look slim-cut by comparison. They can be seen striding down a futuristic hall that looks like something from 2001: A Space Odyssey, rhyming off pornographic lyrics like "I'm a sick fuck, I like a quick fuck" and "I like my dick sucked, I'll buy you a sick truck."

At one point, the camera zooms in on 'Ye's massive sliders in a nod to how he rocked them "the Japanese way" at 2 Chainz's wedding.

You could probably write a 4,000-word thesis on the absurdity of this thing, but sometimes it's easier to let the memes explain. From George Costanza to Tom Brady, peep the best ones below.

Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.

In related news, here's why Kanye and Pornhub are the perfect match.

We Recommend
  • Ungatekeeping The Best Hip-Hop Producers You Should Know About In 2024
  • Who Are Going to Be The Richest Rappers in the World in 2024?
  • 12 Italian Rappers You Need to Know in 2024
  • An Exhaustive, A-Z Journey Through Real Rapper Names
What To Read Next
  • To Understand Pharrell's New Menswear, Step Into His Louis Vuitton Slippers (EXCLUSIVE)
  • Why a High-Tech Hiking Brand Keeps Opting for Lo-Fi Hiking Shoes
  • Three Designers You've Never Heard of Shook up Menswear's Most Classic Affair
  • Here's Why You Should Be in the Market For a Super-Long Coat This Winter
  • Vans' Knotty Skate Shoe-Boot Is Hot To Trot
  • adidas’ Darling Samba Mary Jane Is a Golden Girl