Double Tap to Zoom

Last night, Kanye West co-creative directed the first-ever Pornhub Awards. West curated the futuristic-themed event alongside Willo Perron, and designed award statues that, according to Pornhub, "represent imagined alien sex toys.”

He also used the night to to debut a new track with Lil Pump and drop a collection of merch based on the award categories.

West's role in the event was rumored earlier this week, but fans were understandably still caught off guard when those rumors turned out to be true.

Browse the best reactions below, ranging from disbelief that the Kanye x Pornhub thing was actually happening to awe at how the event went down.

People couldn't believe it was real

Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.

But they loved it

Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.

Especially the merch

Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.

Now, check out Kanye performing with Teyana Taylor in San Francisco.

We Recommend
  • Ungatekeeping The Best Hip-Hop Producers You Should Know About In 2024
  • Who Are Going to Be The Richest Rappers in the World in 2024?
  • 12 Italian Rappers You Need to Know in 2024
  • Kanye & Wife Bianca Call It Quits
  • Is Kanye West Still One of Hip Hop's Wealthiest Moguls in 2023?
  • Kanye West's $57 Million Malibu Mansion Is Rotting
What To Read Next
  • Vans' Most Artistic Sneaker Takes It to the Paint
  • This Triple-Black Classic Has Never Looked So Suave (Nor So Scaly)
  • ASICS Ultimate Dad Sneaker Becomes the Ultimate Mule
  • New Balance’s Latest Runner Is a Blacked-Out Techy Dad Sneaker
  • adidas’ Silkiest Ballerina Sneaker Is the Silver Lining
  • Shai’s Shiny Sneaker Proves Converse Is All In on Basketball