Lady White Co store (2)
Lady White Co.

When you're invested in top-quality craft just like Lady White Co. (LWC), aesthetically pleasing design comes naturally. Witness the interior of LWC's second flagship store in its native Los Angeles, rendered thoughtfully drab to reflect the brand's masterfully muted color palette.

Drab doesn't mean boring here, mind you, I'm simply referring to Lady White Co.'s preference for desaturated hues. Though it has no fear of rich color, LWC often leans hard into washed-out grey, beige, blue, and cream; lived-in tones, laid-back hues.

LWC founder Phillip Proyce previously operated County Ltd., which offered both Lady White Co. sportswear and fine furniture. He's spun them each off into separate ventures (the latter is now counter-space) but this penchant for interior design remains.

LWC's compact LA boutique is a snug room in the Arts District near a Maru Coffee and wine store, filled with squat white boxes that mirror the boxiness of wooden tables. It likely wouldn't make much of a cursory impression, but like its apparel, it blossoms under further scrutiny.

Initially, I got the impression of a school from the store's material selection, gradient grey walls, overhead tube lights, and plain clock face. That's not coincidental, as Proyce sought inspiration from "modest municipal environments."

Closer inspection highlights the intentionality of the furnishings and its cargo, which includes apparel (naturally), Reproduction of Found sneakrs, art books, and magazines.

Look closer at the sturdy stool in its three-legged glory, the cubby-fitted tables' subtle asymmetry, the humbly prosaic doors that lead into the fitting room. LWC holds up a magnifying glass to the mundane and amplifies the inherent beauty.

The LWC store is not quite a blank slate — there's quiet personality at play — but it is a deservingly distraction-free environment in which to discover the joys of deliciously well-made clothing.

We Recommend
  • Image on Highsnobiety
    Writer's Blocks: The Best Notebooks for Back to School Season
    • Style
  • Image on Highsnobiety
    Class Is In Session: Our Guide To Back To School Outfits
    • Style
  • luxury sneakers
    The Best Luxury Sneakers to Buy Right Now
    • Sneakers
  • gum sole
    These Are the Best Gum Sole Sneakers to Shop Right Now
    • Style
  • Image on Highsnobiety
    These White Sneakers Will Add Versatility To Your Rotation
    • Style
  • Image on Highsnobiety
What To Read Next
  • a look at the Hikaru Matsumura x Melissa collaborative Mogu bag
    Hikaru Matsumura x Melissa’s Bag Collab Is a Satisfying, Y2K Trip
    • Style
  • boss ss24
    Sophia the Robot Is a BOSS Model Now
    • Culture
  • gucci ss24
    There's No Raining on Sabato De Sarno's Gucci Parade
    • Style
  • mains umbrella cane
    You Can Stand Under My $38K Mains Umbrella
    • Style
  • Guram Gvasalia
    Did Vetements' Guram Gvasalia & Kate Moss Just Go IG Official?
    • Culture
  • a look at the TAG Heuer x Team Izakawa watch collab
    TAG Heuer & Team Ikuzawa Celebrate Japan’s Lone Wolf With a Carrera Collab
    • Watches
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.