When you're invested in top-quality craft just like Lady White Co. (LWC), aesthetically pleasing design comes naturally. Witness the interior of LWC's second flagship store in its native Los Angeles, rendered thoughtfully drab to reflect the brand's masterfully muted color palette.
Drab doesn't mean boring here, mind you, I'm simply referring to Lady White Co.'s preference for desaturated hues. Though it has no fear of rich color, LWC often leans hard into washed-out grey, beige, blue, and cream; lived-in tones, laid-back hues.
LWC founder Phillip Proyce previously operated County Ltd., which offered both Lady White Co. sportswear and fine furniture. He's spun them each off into separate ventures (the latter is now counter-space) but this penchant for interior design remains.
LWC's compact LA boutique is a snug room in the Arts District near a Maru Coffee and wine store, filled with squat white boxes that mirror the boxiness of wooden tables. It likely wouldn't make much of a cursory impression, but like its apparel, it blossoms under further scrutiny.
Initially, I got the impression of a school from the store's material selection, gradient grey walls, overhead tube lights, and plain clock face. That's not coincidental, as Proyce sought inspiration from "modest municipal environments."
Closer inspection highlights the intentionality of the furnishings and its cargo, which includes apparel (naturally), Reproduction of Found sneakrs, art books, and magazines.
Look closer at the sturdy stool in its three-legged glory, the cubby-fitted tables' subtle asymmetry, the humbly prosaic doors that lead into the fitting room. LWC holds up a magnifying glass to the mundane and amplifies the inherent beauty.
The LWC store is not quite a blank slate — there's quiet personality at play — but it is a deservingly distraction-free environment in which to discover the joys of deliciously well-made clothing.