Back in August Lana Del Rey teased a dreamy visual in support of her new album, Norman Fucking Rockwell. Now as we are about to wrap things up for 2019, the singer-songwriter shares the epic 14-minute clip for three songs from the LP: "Norman Fucking Rockwell," "Bartender," and "Happiness is a butterfly."
Edited by Lana herself, the cinematic video was directed by her sister, Chuck Grant. In signature LDR fashion, the aesthetic is an ode to classic Americana. Segmented into three parts — as the clip supports three songs — we find Del Rey playing the piano, lounging by the pool, and ghost-riding, before she rests in a truck bed while dressed in all white. Lana is joined by a group of friends throughout much of the video, but a pair of sunglasses with magical lenses that project moving imagery steals the show.
Lana Del Rey released Norman Fucking Rockwell, her sixth studio album, on August 30. Widely celebrated, we went so far as to dub it her greatest album yet. You can revisit the LP underneath. Also, be sure to remain on the lookout for her new spoken word album, which is expected to arrive January 4.
