Double Tap to Zoom

It’s long been said that corporate greed is killing football’s working-class roots, and Liverpool’s new home jersey is exemplary of that killing.

Revealed on May 2 by way of another Aimé Leon Dore-like lookbook, Liverpool’s room-dividing 2024/25 Nike jersey has X’s football sphere embroiled in discourse.

Although the design of the jersey has lent itself to heated social chatter (mainly the shirt’s abnormally-shaped collar), its supercharged $160 price tag is the most pertinent topic of conversation.

To be clear, that’s $160 for just the jersey. You’d be nearing the $250 mark if you were to cop the entire on-pitch look, shorts and socks included.

Your Highsnobiety privacy settings have blocked this Instagram post.

According to reports, the rise is down to Nike bumping up their manufacturer's suggested retail price for all its clubs' kits this season.

Your Highsnobiety privacy settings have blocked this Instagram post.

Liverpool, though, has set its prices on average 5.5 percent lower than Nike’s RRP for the new season, which is lower than the likes of Chelsea and Tottenham Hotspur.

But with Premier League ticket prices at an all-time high and the matchday experience costing $75 on average, the simultaneous increase in the cost of club merchandise comes as no surprise.

Of course, the rise in jerseys isn’t entirely new. Earlier this year England revealed its new Nikes kits ahead of this summer’s Euro 2024 tournament, which too are priced at $160. This too was met with a backlash.

Your Highsnobiety privacy settings have blocked this Instagram post.

That, though, doesn’t soften the blow of such an expensive on-field jersey. Liverpool’s latest reveal simply reiterates the fact that football continues to move away from its working class roots and that it’s still out-pricing those that make the sport what it is: the fans.

It's worth remembering too that Liverpool still has two more jerseys to drop ahead of next season (away and third), both of which will presumably cost the same. So, to be clear: that’s almost $500 to simply wear your club’s colors.

The working man's game, huh?

We Recommend
  • Drake’s Neglected Nike Line Deserves Some Respect
  • MOWALOLA's Debut Jordan Collab Is Supposed to Feel Strange (EXCLUSIVE)
  • Sole Food: Nike's Cactus Jack Collab Always Has Perfect Timing
  • JAIDE's Minty-Fresh Jordan Sneaker Is a Feeling
  • Nike’s Original Sneaker Heads to Public School
What To Read Next
  • Vans’ Waterproof Skate Boot Is Winter's Strongest Solider
  • This adidas Samba Mary Jane Is Doing the Most (Complimentary)
  • Nike’s Black Italian Air Max Dress Shoe Is Straight From 2002
  • Nike’s Slick Air Force 1 Boot Is Ready for Alien Combat
  • Nike’s Best-Looking Hiking Sneaker Brings Cookies & Cream to the Trails
  • What Does America's Finest Sportswear Brand Know About Denim?