Images from Loewe's SS20 Campaign shot in New Delhi by Gray Sorrenti
Loewe / Gray Sorrenti

Brand: Loewe

Season: SS20

Key Pieces: Check out the mermaid print shirt in slide #18 which arrives in two different color schemes.

Release Date: Available now 

Buy: Loewe

Editor’s Notes: Loewe continues its tribute to the iconic Paula's Boutique with a Balearic-inspired tie-dye collection of menswear, womenswear, and elephant and octopus-shaped accessories. There's also some fragrance.

Loewe will be donating €40 to educational projects for children for every product sold between May and August in Loewe stores and the official webstore. This follows an initial donation of €500,000 in partnership with Plataforma de Infancia to protect children's and adolescents' rights. It will also launch educational programs in Spain this summer.

The SS20 drop also comes with a note from creative director Jonathan Anderson who writes, "I know this is not exactly an ideal time to launch products, but this is a project all the craftspeople at Loewe have been lovingly working on for some time [...] This is a happy, undeniably escapist collection, conveyed through colorful and energetic images and I thought it might cheer you up. As a visual feast, probably, or an aide-mémoire of better times to come."

Loewe is acknowledging the Covid-19 outbreak by announcing a donation of 100,000 surgical masks to the Spanish Red Cross. Further masks will be created in the brand's Getafe factory.

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