Highsnobiety
Double Tap to Zoom
MCM
1 / 28

Brand: MCM

Season: SS21

Key Pieces: The shorts in slide 22 are a vibe for getting involved in the giant shorts revolution.

Buy: MCM

Editor’s Notes: Luxury fashion house MCM has just released its SS21 lookbook, making us yearn for the brighter days ahead.

Called “Techno Jungle,” the editorial creates a type of digital safari, imagining a lush digital world for us to explore while staying firmly in our homes. Styled by 032c’s Marc Goehring, the colorful shoot shows the models in CGI dreamscapes — think John Carter of Mars if he was dressed head-to-toe in luxury fits — produced by Berlin-based CGI artist, Manuel Carvalho, and photographer Mathilde Agius.

The clothes take inspiration from MCM's 45-year history, updating sharp tailored suits, crisp rain macs, and leather bags with all-over logos and bright playful prints. It also includes some classic double-denim, summer-ready bucket hats, and monogrammed face masks. Take a journey through the collection via the gallery above.

We Recommend
  • “Milkshake,” Hair Flips, and Oversize Denim: Behind the Scenes of Gap’s Campaign with KATSEYE
  • First Look: Willy Chavarria Steps up His Wildly Wonderful adidas Sneakers
  • First Look: Vans' Iconic Skate Shoes Gone UNDERCOVER
  • First Look: Craig Green's Bright-Eyed Return to Paris
  • First Look: At Rick Owens, It's Raining Men
What To Read Next
  • UGG x Highsnobiety Kept Things Cozy For NYFW
  • It Wasn’t Just a Romantic Italian Car Rally, It Was “Tutto Bene”
  • KEEN Walks the Walk with Aya Brown
  • Oakley Sunglasses That Talk Back
  • Vans’ Superior Skate Shoe Has a Pocket Full of Sunshine
  • Vibram Soles? GORE-TEX? Is This an Air Force 1 or a Rain Boot?