Highsnobiety

There’s no question that essential wear is a key component to any closet. Tees, hoodies, and hats comprise almost every fit you can throw together – but that doesn’t mean they can’t be unique.

Meet YORAD IN 99, a new wave brand that is creating everyday essentials with a twist.

Launching its Unit 1 collection, YORAD IN 99 prides itself on doing things a little bit differently. T-shirts are dawned with bold graphics and sayings like, “Not mainstream // Not Art”, baseball caps are pierced with a line of interconnected silver rings, and hoodies are adorned with rope detailing and silver-tone rings.

YORAD IN 99, YORAD IN 99

One can’t help but to feel the rebellious edge of the Unit 1 collection, and that’s not just considering its skull-printed and anarchy logo tees. When Creative Director Kyundong was asked of the inspiration behind his first collection, he added, “Nu Metal music is one of my favorite genres and I was always with this music in my workshop, especially while making creations for Unit 1.”

Of course, any collection wouldn't be complete without its accessories. YORAD IN 99's Unit 1 drop includes single and double curb keychains featuring lobster clasp fastenings and text-engraved pendants. As for the future of YORAD IN 99, you may expect a sharp increase of production in styles and designs as the brand plans on opening its very own garment manufacturing system from A-Z.

Check out more from YORAD IN 99’s Unit 1 collection below and shop at yoradin99.com.

YORAD IN 99
We Recommend
  • Meet Crocs' New Foam-tastically Chunky Sneaker
    • Sneakers
  • Forget Dior's New Look — Meet Dior's New Smell
    • Beauty
  • Meet Fashion's New It-Girl: The Stylish DJ Memphy
    • Culture
  • Meet the Luxury Bag Brand Quietly Taking Over TikTok
    • Style
  • A Portrait of Family: Meet Creative Collective TMM–Captured Through the Power of Iconic Instant Camera Brand, INSTAX
    • Culture
    • sponsored
What To Read Next
  • Mercedes' First Electric G-Wagon Is Too Damn Beautiful
    • Culture
  • Marc Jacobs, Master of Marc-eting
    • Style
  • In Praise of COS, the Affordable Fashion Brand of the Moment
    • Style
  • The Star of Stüssy's Levi's Collab Isn't Denim!
    • Style
  • New Balance's Techy Loafer Is Shockingly Suave in Suede
    • Sneakers
  • Travis Scott's Rage-Ready Jordan Sneakers Make Their Big Leap
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.