The Nike “UGGs” Are Right on Time
Nike's next recovery shoe? Swoosh "UGGs." Well, the official name is the Nike 24.7 boot, and the brand designed it all on its own.
I can't necessarily speak to what was on the mood board, but here's what I do know: these things are already viral hits. And they're not even out yet.
The design is what has everyone buzzing. It's like an UGG boot mashed with classic Nike sports shoes. Maybe a a bit of Air Yeezy 2 flavor, too.
Nike's boot is basically a new addition to its 24.7 line. It even features a lot of the same details as the beefy-soled 24.7 sneaker, which was released earlier this year. Like the sneakers, the boot also has plentiful plush padding and even the same bouncy foam pod outsoles. And it's an EasyOn model, too, which means they're very, well, easy to take on and off.
The 24.7 boots aren't as chunky, but they do offer a much cooler, cozier design, which comes in handy for UGG—I mean, boot season.
It's unknown when the 24.7 boots will release. But it's definitely another treat for Nike's recovery collection, which already includes stylish React Rejuven8 models and self-massaging Hyperice shoes.
The Swoosh knows how to make a viral recovery flex, I'll tell you that.
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