Brand: Nike
Model: Air Jordan 4 “What The”
Key Features: The anniversary sneaker features a mashup of OG colorways – “Fire Red,” “White Cement,” “Bred” and “Military Blue” — on a crisp white leather base with asymmetric detailing throughout. Hints of red, white, black, blue, and cement, are seen on the heels, lace cage, tongue tag, sock liner, and soles. On the lace-tips of both shoes are a series of numbers that, while they may appear random, are the original product codes from three decades ago.
Release Date: November 23
Price: $200
Buy: Nike and select retailers
Editor’s Notes: After months of rumors, Nike's Jordan Brand is gearing up to release a “What The” version of the Air Jordan 4. The sneaker marks the silhouettes 30th anniversary and features a combination of the four OG colorways — “Fire Red,” “White Cement,” “Bred” and “Military Blue.”
This highly-anticipated sneaker is a powerful homage to Jordan's brand heritage. Nike has released “What The?” sneakers in the past, starting with Nike SB's "What The?" Dunks. The chimeric and highly collectible sneakers blend numerous elements of different colorways for a bricolage effect. The image above isn't official, but rather a mock-up created by House of Heat after news of the shoe first leaked.
For a deeper drive into Jordans, watch the video below.
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