With so many kicks on the market, finding the best of the best calls for a little bit more than just strolling into the shoe store with some spare change. To help you isolate the best of the bunch, our Sneaker of the Week is a chance for us to highlight some shoes that you need to add to your rotation. Thanks to some help from our partner Finish Line, we’re calling out the best sneakers on shelves today.

Nike’s LeBron series is storied for all the same reasons that the line’s namesake is. Focusing on excellence, the signature sneaker line bearing LeBron James’ name is rivaled only by pro predecessors bearing the numbers 24 and, of course, 23. Easily recognized for it’s laceless closures, the LeBron Soldier 10 is definitely eye-catching from the moment you see it—a fact that’s only intensified when you encounter it in the “Think Pink” colorway.

Releasing as just the latest iteration of LeBron signature shoes to receive the “Think Pink” treatment, the eye-popping pink coating ties directly to the Kay Yow Cancer Fund—a charity that deals with breast cancer and its survivors. Aside from tapping the pink color associated with the cause, you’ll also notice the fund’s ribbon logo adorning the sneaker’s two pull tabs, along with the outsole.

Vibrant colorway aside, this Soldier 10 still has everything that you love about this sneaker: a three-layer upper for a light, breathable feel; a sock-like collar; Zoom Air cushioning; and, of course, its signature three velcro straps for a locked-down fit. As a championship shoe inspired by a championship player, contributing to a top-class cause—need we say more?

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