Nike has celebrated its SNKRS app on August 8 every year for the past four years. Each anniversary celebration was marked with the re-release of the previous 12 months’ hottest sneaker releases.
Catching a W, however, was far from guaranteed, as information on what, how, and when product was dropping was scarce and Nike remained tight-lipped. With August 8, 2021, just a week away, leaks about this year’s celebrations have begun to emerge.
According to a European leak account, Nike SNKRS Day 2021 will be EU-only and will include a number of high-heat re-releases. The image posted suggests drops such as the Travis Scott x Nike Air Jordan 6 “British Khaki” and the A Ma Maniere x Nike Air Jordan 3 will be part of any re-release.
Jordan Brand is also slated to drop the Air Jordan 1 Low with a special colorway to mark its fourth anniversary. The commemorative colorway features yellow leather on the uppers with tan overlays on the mudguard, the eyestay, and the heel. White mesh detailing adorns the collar, while bold leopard prints are applied to the Swooshes and forefoot. In addition to the Air Jordan 1 Low, the Nike Air Huarache will also be releasing in a special “SNKRS Day” colorway highlighted by leopard print overlays.
How the drops will be managed is still unclear. Previous years have seen Nike use a combination of hidden Easter eggs, exclusive pre-access, and gamification to give its users access to the product.
As always, stay tuned for more information.
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