Nike & Zalando Unite Two Football Icons
“I want to wear what I like," Giulia Gwinn, the Germany team captain, told us when we sat down before this summer's big football tournament kicked off earlier this month. "To be authentic [and not let] others tell me what I can and can't wear. I believe that you shine the most when you feel good and can show that to the outside world.”
We linked up with Gwinn in Munich before the tournament kicked off and, in-between questions about pre-game rituals and what keeps her inspired, we took a minute to talk about style. It’s that relentless intensity on the pitch—matched by an effortless style off it—that’s made her one of football’s superstars.
It’s also why Nike and Zalando have tapped her to champion the return—and the reinterpretation—of the iconic T90 sneaker; uniting two football heavyweights that have pushed the boundaries of the sport and continue to change what it looks like for future generations.
When it comes to football silhouettes, the T90 is an absolute classic. Short for "Total 90," the name is a reference to playing hard for the full length of a football match. It first dropped as a performance boot in 2000 and swiftly became a favorite among pro footballers, particularly power forwards and long-range shooters, for its precision, agility, and weight (or lack thereof, it’s extremely light). Rio Ferdinand, Luis Figo, Wayne Rooney, and Fernando Torres were all T90 fans. And now, so is Gwinn.
In other words, the T90 represents a golden era of football in terms of both style and innovation. Now, Nike has taken that incredible heritage and reinterpreted it so that everyone can get a slice of the action. And with football fever in full swing, there couldn't be a better time to get involved.
The updated unisex T90 is now ready to bring football style to the streets. Firstly, it removes the cleats, meaning it’s very comfortable and a no-brainer for anyone looking for a super wearable, low-profile silhouette to add to their daily rotation. Secondly, it keeps the innovative a-symmetrical lacing system that made it such an instant fan favourite.
And, last but not least, it arrives in a number of fun colorways including metallic silver, pastel pink, and in bold shades of red, blue, and black, which deliver the ideal antidote for those of you looking to swerve the sugary summer trends.
The T90 is available to buy now on Zalando. Check out the full range here.
