Highsnobiety
Double Tap to Zoom

It appears that Off-White™ has gotten a new logo, as Virgil Abloh has taken to Instagram to tease the design in a post captioned, @off____white™ **updated identity. miscellaneous images."

Featuring a face in the middle of two hands, with the words "Off" and "White™" above the hands, the graphic has already appeared on pieces from the brand's Spring 2020 women's collection. The logo was also used in the coinciding ready-to-wear runway show in Paris.

Off-White™ filed a trademark for the new logo just last month, according to the Justia database. News of the design comes as the brand has recently been accused by Helly Hansen of copying the white stripes and contrasting color appearing on various shirts and pants.

We Recommend
  • Only the Power of Virgil Abloh Could Revive One of Fashion's Great Lost Retailers
  • Making the Ringwalk a Catwalk
  • The Best Luxury Sneakers to Buy Right Now
  • Virgil Abloh’s Legacy Is Inspiring a Generation of Students to Collaborate
  • How Marc Jacobs, Kim Jones, and Virgil Abloh Made Collaborations Luxurious
What To Read Next
  • Wales Bonner Turns a Crispy adidas Sneaker Into a Flatbread PB&J
  • Nike's Comfiest Clog Goes Giant Grapefruit
  • Nike's Lava-Licious Basketball Sneaker Is Literally Fire
  • Sneakers Born From a Glitchy Computer
  • These Ray-Ban Have Got Beauty & Brains Covered
  • Nothing Smells Like Perfumer H