Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this Instagram post.

It appears that Off-White™ has gotten a new logo, as Virgil Abloh has taken to Instagram to tease the design in a post captioned, @off____white™ **updated identity. miscellaneous images."

Featuring a face in the middle of two hands, with the words "Off" and "White™" above the hands, the graphic has already appeared on pieces from the brand's Spring 2020 women's collection. The logo was also used in the coinciding ready-to-wear runway show in Paris.

Off-White™ filed a trademark for the new logo just last month, according to the Justia database. News of the design comes as the brand has recently been accused by Helly Hansen of copying the white stripes and contrasting color appearing on various shirts and pants.

We Recommend
  • This Is What Off-White™’s Next Era Looks Like
  • Even Off-White's "Days Off" Are Beautiful
  • The Coolest Shoe of the World Cup Is Already Cosigned By Virgil Abloh & G-Dragon
  • Off-White™'s Famous Friends Are Jumpstarting Its New Era (EXCLUSIVE)
  • Virgil Abloh’s Go-To Stylist Is Designing Anti-Fantasy Fashion
What To Read Next
  • District Vision Is Running To Knitwear
  • Artist Uniform: Steve McQueen Was a Bottega Guy Before Bottega Knew It
  • Nike’s Giraffe Superfly LX Isn’t as Docile as It Looks
  • Model’s Own: Emily Segal’s First Style Icons Were New York’s Best-Dressed Women
  • From Vans to New Balance, the Seven Best Sneakers to Cop This Week