Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this Instagram post.

It appears that Off-White™ has gotten a new logo, as Virgil Abloh has taken to Instagram to tease the design in a post captioned, @off____white™ **updated identity. miscellaneous images."

Featuring a face in the middle of two hands, with the words "Off" and "White™" above the hands, the graphic has already appeared on pieces from the brand's Spring 2020 women's collection. The logo was also used in the coinciding ready-to-wear runway show in Paris.

Off-White™ filed a trademark for the new logo just last month, according to the Justia database. News of the design comes as the brand has recently been accused by Helly Hansen of copying the white stripes and contrasting color appearing on various shirts and pants.

We Recommend
  • Off-White™'s Famous Friends Are Jumpstarting Its New Era (EXCLUSIVE)
  • Virgil Abloh’s Go-To Stylist Is Designing Anti-Fantasy Fashion
  • The Virgil Abloh Archive Is More Than the Sum of Its 20,000 Parts (EXCLUSIVE)
  • Making the Ringwalk a Catwalk
What To Read Next
  • Nike's Swooshless Jordan Is a Meticulously Minimal Masterclass In Dad Shoes
  • This Charm-Adorned Nike Classic Can Buy Itself Flowers, Write Its Name In the Sand
  • This Secret Converse Sub-Label Treats Sneakers Like Luxury
  • Could This Be the Cutest Air Force 1 Ever?
  • Behold, adidas’ Beautifully Dressy Bowling Shoe (Insert Here Pun About Strike)
  • Fifty Years In, Vans' Suede & Waffle-Soled Skate Classic Still Turns Heads