Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this Instagram post.

It appears that Off-White™ has gotten a new logo, as Virgil Abloh has taken to Instagram to tease the design in a post captioned, @off____white™ **updated identity. miscellaneous images."

Featuring a face in the middle of two hands, with the words "Off" and "White™" above the hands, the graphic has already appeared on pieces from the brand's Spring 2020 women's collection. The logo was also used in the coinciding ready-to-wear runway show in Paris.

Off-White™ filed a trademark for the new logo just last month, according to the Justia database. News of the design comes as the brand has recently been accused by Helly Hansen of copying the white stripes and contrasting color appearing on various shirts and pants.

We Recommend
  • This Is What Off-White™’s Next Era Looks Like
  • Even Off-White's "Days Off" Are Beautiful
  • The Coolest Shoe of the World Cup Is Already Cosigned By Virgil Abloh & G-Dragon
  • Off-White™'s Famous Friends Are Jumpstarting Its New Era (EXCLUSIVE)
  • Virgil Abloh’s Go-To Stylist Is Designing Anti-Fantasy Fashion
What To Read Next
  • adidas’ Lace-Trimmed Samba Mary Jane Gets a Dose of the Summer Blues
  • An adidas Slipper So Good, They’re Luxuriously Camouflaged
  • With Studs & Piercings, Jordan's Mary Jane Sneaker Goes Punk Ballerina
  • How to Make Good Khaki-Toned Air Forces Better? Add Cordura
  • Onitsuka Tiger Just Made a Principal Dancer Out of Its Simplest Sneaker
  • This Is Nike's Most Blue-tiful Air Max Sandal Yet