Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this Instagram post.

It appears that Off-White™ has gotten a new logo, as Virgil Abloh has taken to Instagram to tease the design in a post captioned, @off____white™ **updated identity. miscellaneous images."

Featuring a face in the middle of two hands, with the words "Off" and "White™" above the hands, the graphic has already appeared on pieces from the brand's Spring 2020 women's collection. The logo was also used in the coinciding ready-to-wear runway show in Paris.

Off-White™ filed a trademark for the new logo just last month, according to the Justia database. News of the design comes as the brand has recently been accused by Helly Hansen of copying the white stripes and contrasting color appearing on various shirts and pants.

We Recommend
  • This Is What Off-White™’s Next Era Looks Like
  • Even Off-White's "Days Off" Are Beautiful
  • The Coolest Shoe of the World Cup Is Already Cosigned By Virgil Abloh & G-Dragon
  • Off-White™'s Famous Friends Are Jumpstarting Its New Era (EXCLUSIVE)
  • Virgil Abloh’s Go-To Stylist Is Designing Anti-Fantasy Fashion
What To Read Next
  • Even Nike’s Beautifully Beefy Hiking Shoe Has Its Grey Days
  • New Balance’s England-Made Dad Sneaker Gets Its Roses
  • A$AP Rocky Put Vibram Tires on His All-New PUMA Ride
  • Who Knew a Track Jacket Could Be So Sexy?
  • Nike's 30-Year-Old Air Max Goes Dark Knight Mode