Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this Instagram post.

It appears that Off-White™ has gotten a new logo, as Virgil Abloh has taken to Instagram to tease the design in a post captioned, @off____white™ **updated identity. miscellaneous images."

Featuring a face in the middle of two hands, with the words "Off" and "White™" above the hands, the graphic has already appeared on pieces from the brand's Spring 2020 women's collection. The logo was also used in the coinciding ready-to-wear runway show in Paris.

Off-White™ filed a trademark for the new logo just last month, according to the Justia database. News of the design comes as the brand has recently been accused by Helly Hansen of copying the white stripes and contrasting color appearing on various shirts and pants.

We Recommend
  • Virgil Abloh’s Go-To Stylist Is Designing Anti-Fantasy Fashion
  • The Virgil Abloh Archive Is More Than the Sum of Its 20,000 Parts (EXCLUSIVE)
  • Making the Ringwalk a Catwalk
  • Leveling up the Most Fashionable Alarm Clock
What To Read Next
  • adidas' Blacked-Out Cordura Sneaker Is Like a Totally Tough Samba
  • New Balance’s Techy Waterproof Dad Shoe Is Practically Hike-able
  • How Much Does It Cost to Soak In Karl Lagerfeld’s Bath?
  • Nike’s Beautiful Spotted Air Max Is a Pure Mbappé Flex
  • Nike's Craziest, Techiest Air Max Smiles Back
  • Nike’s Dark-Mode Dad Shoe Is Perfectly Destroyed