Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this Instagram post.

It appears that Off-White™ has gotten a new logo, as Virgil Abloh has taken to Instagram to tease the design in a post captioned, @off____white™ **updated identity. miscellaneous images."

Featuring a face in the middle of two hands, with the words "Off" and "White™" above the hands, the graphic has already appeared on pieces from the brand's Spring 2020 women's collection. The logo was also used in the coinciding ready-to-wear runway show in Paris.

Off-White™ filed a trademark for the new logo just last month, according to the Justia database. News of the design comes as the brand has recently been accused by Helly Hansen of copying the white stripes and contrasting color appearing on various shirts and pants.

We Recommend
  • Virgil Abloh’s Go-To Stylist Is Designing Anti-Fantasy Fashion
  • The Virgil Abloh Archive Is More Than the Sum of Its 20,000 Parts (EXCLUSIVE)
  • Making the Ringwalk a Catwalk
  • Leveling up the Most Fashionable Alarm Clock
What To Read Next
  • adidas' Blinged-Out Skateboarding Superstar Shoe Is Literally Shining
  • Nike’s Balletcore Shox Falls Anything but Flat
  • Union’s Patching Together Incredible Jordan 1s One "Fragment" at a Time
  • Veterans of C.P. Company & Stone Island Took a Quiet Brand Technical
  • adidas’ Lowkey Luxe Samba Sneaker Has a Feral Secret
  • adidas’ Strapped Mary Jane Sneaker Is a Chocolate-Layered Dessert