On's Revolutionary Spray-On Shoe Shakes Up the Running Game
On's Cloudboom Strike LS, the label's new revolutionary sneaker, is quite literally the Bella Hadid Coperni dress of sneakers.
Walk with me for a second as I explain how On created this bad boy. To make On's Cloudboom Strike LS, the brand uses just two supplies: a robot and its LightSpray (LS), which is essentially On's trademarked thermoplastic material.
The robot essentially sprays the LightSpray on the road shoe, giving the Cloudboom Strike LS a reusable, laceless, and lightweight upper. And that's pretty much it — for the top portion, at least.
Underfoot, the Cloudboom Strike LS has a sole made of traditional cushy foam and carbon fiber, promising classic comfort and a speedy ride.
The wonderful thing about On's Cloudboom Strike LS is that the shoe uses significantly fewer materials and follows a shortened production process (it takes only three minutes to create the spray-on upper...crazy!).
In turn, the finished On shoe slides off the robot's arm as not only the brand's "lightest elite sneaker ever" but also a super environmentally friendly super stepper.
Runners worldwide have been patiently waiting for On's Cloudboom Strike LS to launch since its debut at the 2024 Boston Marathon. Helen Obiri wore the otherworldly pairs in a white and black colorway as she victoriously crossed the finish line at the April event.
Sorry, a quick update to the shoe's resume here: On's Cloudboom Strike sneakers are also Boston Marathon winners.
When I searched Obiri's name on Google, most of the results inquired about her insane lace-free shoes (F.Y.I. it's pretty wild for running shoes not to have shoelacesl but here we are!).
Fast forward to July, and the wait is nearly over for On's Cloudboom Strike LS. The robot-made, spray-on sneaker is expected to arrive sometime during the Fall 2024 season, according to outlets.
It's unknown which colorways will be available. But it's worth mentioning that On's Cloudboom Strike LS sneaker recently appeared in mostly white topped with sunset-like gradients of purple and orange hues, similar to the laced-up Cloudboom Strike released on July 11.
But even before the fall drop, don't be surprised if you catch them again at the Paris Olympics. Who knows? Maybe it'll even go for the gold.
