Thebe Magugu

Famed for its forward-thinking initiatives and native wildlife alike, Pitti Uomo is celebrating its 100th show (and 50th birthday, almost) this summer. To celebrate, it's brought Thebe Magugu onboard as guest designer. Magugu, the LVMH Prize winner and Woolmark Prize finalist best known for his womenswear, will explore fresh terrain with his first-ever menswear collection.

The Pitti Immagine trade fair has been around for decades, with roots that go back to the 1940s. In fact, its first runway show was held 60 years ago this year, though its menswear-oriented Pitti Uomo branch didn't begin until '72. The event has been unfailingly held twice a year since, leading up to its 100th presentation this summer hosted in Florence's Fortezza da Basso from June 30 until July 2.

"I am incredibly proud to be this season’s guest designer for the special anniversary edition of Pitti Uomo by presenting our first menswear capsule," 27-year-old Magugu offered in a statement. "I have immense respect for the fair's commitment to heritage and tradition through the ever-expanding lens of the new."

"Thebe Magugu won us over immediately, ever since we began following his career," Pitti Immagine’s communication and special events director, Lapo Cianchi, continued. "Thebe creates a fashion that is continually suspended between art and craftsmanship, education and ancestral practices. We felt that his work was perfect for extending an invitation, in an unconventional way, to a new beginning that is rich in young, energetic awareness."

There's a lot to do at this year's Pitti, as usual. Loads of international brands are dropping by to present new garments and gear, Arena Homme+ will curate a live fashion shoot with young Italian photogs, and then there's Pitti's latest Sustainable Style event. The latter is its three-year-old lineup of innovative eco-conscious designers on the come-up, including Connor McKnight, Monad London, Myar, and plenty more.

We Recommend
  • hiking shoes
    These Hiking Sneakers Combine Style and Substance
    • Style
  • salomon shoes sneakers
    These Are Our Favorite Salomon Sneakers to Shop Now
    • Sneakers
  • salomon-aw22
    Wet Weather's No Match for These Waterproof Shoes
    • Sneakers
  • Image on Highsnobiety
    Level Up Your Outerwear with these Varsity Gems
    • Selects
  • Image on Highsnobiety
    We've Scoured Summer Sales For The Best Sneakers Under $100
    • Style
  • Image on Highsnobiety
What To Read Next
  • Models wear Marni's Spring/Summer 2024 collection at Paris Fashion Week
    Marni SS24 Is Joyful Noise
    • Style
  • APL's new TechLoom Dream sneaker
    APL’s New TechLoom Sneaker Might be the Most Versatile One Yet
    • Sneakers
  • Image on Highsnobiety
    Telfar & UGG Reunited & It Feels so Denim Good
    • Style
  • Image on Highsnobiety
    BornxRaised’s Dunks Finally Hit the Turf
    • Sneakers
  • a look at the Supreme x Bounty Hunter collaboration
    Supreme x Bounty Hunter Is Actually Excellent
    • Style
  • Image on Highsnobiety
    Valentino’s Signature “Born In Roma” Fragrances Are A Celebration of Selfhood
    • Beauty
    • sponsored
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.