Your Highsnobiety privacy settings have blocked this YouTube video.

Florence’s bi-annual celebration of men’s fashion and lifestyle, Pitti Uomo, is gearing up for its return this January with visuals emerging and details gradually trickling in.

Pitti Immagine Uomo 93, as it’s more formally known, takes place between January 9 and 12 at the signature Fortezza da Basso location in Florence. This year’s theme is cinema and the entire fair will be transformed into a Film Festival that transports attendees beyond the silver screen. Venues will reflect different movie genres, pavilions will become movie theatres and the Fortezza da Basso’s main forecourt will resemble a movie theatre district with billboards announcing that day’s blockbuster events.

As the boundaries between high-fashion and streetwear continue to disintegrate, Pitti Uomo remains a forward-thinking fashion initiative by focusing on the most contemporary and experimental menswear styles this season. Pitti Uomo 93 will showcase a new generation of artisans, cutting-edge designs and niche luxury brands from across the globe.

UNDERCOVER by Jun Takahashi and TAKAHIROMIYASHITATheSoloist will be presenting their menswear collections as this year’s guest designers. Their back-to-back menswear shows will symbolize and celebrate their personal friendship and admiration for one another’s work. It will be the first time Miyashita shows TAKAHIROMIYASHITATheSoloist outside of Japan and only the second time Takahashi has shown his menswear on the runway.

032c is scheduled to present its first full apparel collection while Istanbul’s Les Benjamins will show its new FW18/19 collection. Fear of God and Buscemi will host an exclusive pop up shop.

There are also plans to shine the spotlight on some Eastern brands with two Concept Korea shows dedicated to emerging Korean designers and six Japanese brands selected by The Tokyo Fashion Award displaying collections. These brands are Beyond Closet, Bmuet(te), Body Song, Children of the Discordance, Digawel, F/CE, Kuon and Soe.

Over the four days, guest can expect exhibitions, pop up stores, presentations, interactive experiences, runway shows and much more. Visit pittimmagine.com for the full line up and check out the Pitti Live Movie video at the top of the page to get a feel for this year’s theme.

Now check out our roundup of the freshest street style from Pitti Uomo SS18.

We Recommend
  • Nike Air Max Day 2024: Everything Air Lovers Need to Know
    • Sneakers
  • The Brad Pitt 'Fight Club Workout' that Will Get you Ripped for a Revolution in 2024
    • Culture
  • Notes on the Future of Denim, Courtesy of GUESS JEANS
    • Style
  • S.S.Daley's Pitti Show Felt Like a Real Coming of Age
    • Style
  • Here We Go Again: Another Trophy Room x Jordan Collab Is Coming
    • Culture
What To Read Next
  • Victor Wembanyama's First Nike Shoe Concept Was Designed By AI
    • Sneakers
  • Slam Jam’s New Balance Collab Puts a Techy Spin on Dress Shoes
    • Sneakers
  • Here's What Your Chain Says About You
    • Accessories
  • At Coachella 2024, Mother Was Daughtering
    • Culture
  • Lil Yachty's Nike Air Force 1 Sneaker Just Got Better (Shiny Too)
    • Sneakers
  • Are You Not Entertained By Converse's Hulking Gladiator Sandal?
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.