Highsnobiety
Double Tap to Zoom

The creators of Pokémon GO want you to play the game at all hours, but without sacrificing precious sleep.

The Pokémon Company CEO Tsunekazu Ishihara announced at a recent press conference that they will "turn sleep into entertainment." Niantic CEO John Hanke followed Ishihara to expand slightly on the topic, stating, "We’re excited to find ways to reward good sleep habits in Pokémon GO as part of a healthy lifestyle."

As yet, we don't know exactly what this means, but a new device called device called Pokémon GO Plus+ might provide a clue. Developed in conjunction with a new app called Pokémon Sleep, which "tracks a user’s time sleeping and brings a gameplay experience unlike any other," Pokémon GO Plus+ can be used night and day.

Expanding on the original device, which functions similarly to a smart watch in that it lets you play certain aspects of the game without taking your phone out, the upgraded version also has an accelerometer, which monitors sleep when placed on the bed next to the pillow.

Pokémon Sleep is coming sometime in 2020.

We Recommend
  • AURALEE's Beautifully Aged, Skate-Coded New Balances
  • Quiet Luxury but Make It a Leather New Balance Dad Shoe
  • How Wild Can a Sneaker-Loafer Get?
  • The Painfully Sleek New Balance Sneaker Reheating Retro Runner Nachos
  • Meet the New (Shawn) Stussy, Same as the Old Stüssy
What To Read Next
  • Rethinking Workwear as Artisanal "Memory-Keepers"
  • The New Balance Dad Shoes That Finally Developed Tough Skin
  • Sharply-Dressed Skate Shoes With a Nutty Twist
  • Nike's Wildly Flavorful Air Force 1 Sneaker Literally Eats
  • 27 Years Ago, Jil Sander's PUMA Was Ahead of the Curve. Now, It's Right on Time
  • Stitching Artisanal Leather Onto Old Truck Tarpaulin