Today Prada is launching its second Time Capsule collection, which will see monthly drops on the first Thursday of each month, with 50 items available for 24 hours on Prada's recently revamped E-commerce site. As of now, the product will only be available in Europe.
January’s Time Capsule collection comprises a short-sleeve Hawaiian shirt featuring a vintage-style print on the front that combines the beach with winter slopes, creating a paradoxical, imaginary vacation graphic. The shirt features a boxy, oversized fit, characteristic of Prada’s popular short-sleeve button-up shirts.
Each item can be identified as part of Prada's Time Capsule with a unique serial number and a new hourglass logo, designed by OMA, an international practice of architecture and urbanism founded by architect Rem Koolhaas, who has worked with Prada for the past 15 years.
This month’s drop is available from 3.00 p.m MEZ at the link below and will retail for €790 (approximately $880). You can expect the next drop on Thursday February 6, 2020, and the first Thursday of every month following.