Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

Princess Nokia follows up the dreamy “Sugar Honey Iced Tea (S.H.I.T.)” with a NSFW video for “Balenciaga.”  The label-heavy track sees the Angelfish star strip down to nothing, visually articulating the idea of “not caring what people think and dressing for yourself.”

The clip opens with a heavily-jacketed Princess Nokia standing in a backstreet of Chinatown. Through the course of the video, the rapper progressively jettisons her outerwear, as she extols the virtues of thrifting. "It’s not anti-designer at all…it’s just a song about practicality and comfortability with one’s self. It’s about non-conformity and not taking fashion too seriously" she explained in a statement.

She has "Sketchers lookin' like Balenciaga" and "thrift clothes lookin' like the Prada." The video culminates in a beauty salon where a completely naked Princess Nokia reiterates that she "dress for myself, I don't dress for hype."

“This song is about the fun I’ve always had taking designer concepts and recreating them with imagination and personality.”

We Recommend
  • The Mind Behind Balenciaga Video Game 2.0 (EXCLUSIVE)
  • On the Art of the Airplane Ensemble
  • Dior, Balenciagia, and Other Forgotten Delights of ‘60s Air Travel
  • Next Up for Erewhon? A Balenciaga Collab
  • The Cult of Ugly Aesthetics: Making Meaning of Fashion's Great Make-Under
What To Read Next
  • This Minimal Wood Chair Was Built to Waste Nothing
  • TAG Heuer's F1 Masterpiece Puts an Engine Where the Dial Was
  • Before GU, an Ex-Marni Designer Transforms UNIQLO
  • adidas' W.T.M. Forum Sneaker Is Putting Milwaukee on the Map
  • CYBEX Launches Streetwear For the Whole Fam
  • Salon C. Lundman Isn’t Perfect — It’s Just Really Good